Influence of Foreign Television Programmes on Igbo Cultures: A Study of Enugu Metropolis

Abstract:

This research work examined the influence of foreign television programmes on Igbo culture with particular reference to Enugu metropolis. The study specifically examined Enugu residences perception of the influence of foreign television programmes on Igbo culture and dressing pattern of the Igbo people. The population consisted of 952,410 residents of Enugu metropolis. The sample size of 384 was determined using Wimmer and Dominick sample size calculator. The hypotheses were analyzed using f-statistics (Pearson correlation coefficient (r)) tool. The study showered that Enugu residents have positive perception about the influence of foreign television programmes on Igbo culture. It was also
discovered that foreign television programmes have significant effect on the dressing pattern of the Igbo people. Based on the findings, the study recommends among others that regulatory bodies should ensure that broadcasting standards are not compromised.