Influence of Media Body Model and Objectified Body Consciousness on Body Image of Female Adolescents: The Moderating Role of Self-Esteem

ABSTRACT This study examined the influence of media body model and objectified body consciousness on body image: the moderating role of self-esteem. One hundred and twenty female adolescents aged between 14 and 17 years (M = 15.58 years, SD =1.07 years) participated in the study. Media body model was varied into fat and thin media models. The objectified body consciousness scale (McKinley & Hyde, 1996), body image acceptance and action questionnaire (Sandoz & Wilson, 2006) and the Rosenberg selfesteem scale were the study materials used to measure objectified body consciousness, body image and self-esteem respectively. Moderated regression statistic (MRS) result revealed that the three dimensions of objectified body consciousness-body surveillance and body shame significantly and negatively predicted body image (β= -.82, p.05). Moderated regression analysis showed that self-esteem significantly moderated the relationship between body surveillance and body image (β=-.15, p