Investigation Of The Effectiveness Of Cost Cutting Measures In The Tourism And Hospitality Business. Case Of The Victoria Falls Hotel

ABSTRACT

The study was carried out to analyse the effectiveness of cost cutting measures and problems

hindering their effectiveness at The Victoria Falls Hotel. The need for the research emanated from

the hotel increasing costs in the past years, there been variances between projected capital and

operational costs and the actual costs. The research method used was a case study and

questionnaires and interviews were used as primary data gathering instruments and financial

statements were used as secondary data. The sample size used consisted of 31 respondents of which

28 responded to questionnaires and 3 responded to interviews. Tables were used to present data

gathered, graphs, pie charts and bar charts were used to analyse data, and interviews were

summarised. The major findings of the study showed that the hotel has not implemented all cost

cutting measure to tackle the rising challenge, and these include lean approach, automation of

systems and ABC system. The research recommended the implementation of the ABC costing and

lean approach, automation of systems, use of LED lights and recycling of plastic materials it will

significantly cut costs. The research further recommended introduction of involvement of

employees in cost cutting measures and research and development in cost cutting measures as

these were found to be hindering effectiveness of cost cutting measures

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