MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS) IN NIGERIA (A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU)

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ABSTRACT

In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic specifications. The study did not cover the male genders.

From the analysis of data collected, it was obvious that user of cosmetic products preferred foreign manufactured product to locally made ones due to some reasons advanced. The result of the research showed that female in Obiagu Urban were fully aware of the locally made cosmetic products (79%) respondents but preferred fore achieve explosiveness, distinctiveness and egotism in their utility. They were attributing the rejection of locally made cosmetic to its price the respondents rented if high and not commensurate with its quality.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Table of contents

List of table

Abstract

CHAPTER ONE

Introduction

1.1Background of the study

1.2Statement of the Problem

1.3Objective of Study

1.4Scope of the Study

1.5Research Question

1.6Significance of the Study

CHAPTER TWO

Literature Review

2.1Concept of Marketing

2.2Historical Development

2.3Nature of Cosmetic Product

2.4Psychological Implications of Product Decision

2.5Buyers behaviour and the cosmetics market

CHAPTER THREE

3.1Research Design

3.2Area of study

3.3Population of Study

3.4Sample and Sampling procedure

3.5Instrument for Data Collection

3.6Validation of Research Instrument

3.7Reliability of the Research Instrument

3.8Method of Administration of Data Instrument

CHAPTER FOUR

Presentation and Analysis of Data

Summary of Result/Finding

CHAPTER FIVE:

Discussion of Results, Conclusion and Recommendations

5.1Discussion of Results

5.2Conclusion

5.3Implication of Results

5.4Recommendations

5.5Suggestion of further Research

5.6Limitations of Study

References

Appendix

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MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS) IN NIGERIA (A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU)

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