ABSTRRACT
The banking sector in Nigeria is in a state of rapid change. The nature and rate of change is a function of local market competitive circumstance as well as willingness to change traditional behavior management of bank in Nigeria being tested by deregulation interest competition, New technology and the introduction of new products .
This project work is aimed at investigation the various ways bank (Commercial banks ) market their New production which are ion form of service using united bank of African Plc (UBA) as a case study and identifying the problems and prospect of marketing of banking services which will enable us to identify than short coming and then to the problem ranging from lack of modern marketing and techniques to inadequate inefficient staff usually encountered while carrying out their legitimate dynamic function of bank marking in the economy . this study is percentile as five chapters viz.
Chapter one of this project contain the introduction of the research topic and other sub-items like the background purpose, statement of the problem, scope and commutation of the study and so on
Chapter two has to do with the literature review where the origin of banking was walked into and other like history of united bank for Africa Plc (UBA).
Here, the concept of making and its impact in banking industry publics and suggested solution for marketing in banking service etc.
Chapter three focus on the methodology sources of data population sample the condvadidity of the data and method of data analysis
Chapter five contain . the summary of finding antiunion and recommendation
TABLE OF CONTENCTS
Title page
Certification
Acknowledgement
Abstract
CHAPTER ONE
1.0Introduction
1.1Overview of study
1.2Statement of the study
1.3Significance of the study
1.4Purpose off the study
1.5Research question
1.6Hypothesis of the study
1.7Scope and limitation of the study
1.8Limitation of the study
1.9Definition of terms
CHAPTER TWO
2.0LITERTURE REVIEW
2.1Origin of banking
2.2History of bank service
2.3Characteristic of bank service
2.4The concepts of marketing and its immpact on banking industry
2.5The objective of marketing in banking
2.6Need for marketing in banks
2.7Banks marketing activities
2.8How best to marketing bank services
2.9Problem and suggested solution for marketing in bank services
2.10New financial services of united bank for Afgrica polc UBA and their marketing strategies
2.11Why the study is a novel
CHAPTER THREE
3.0Introduction
3.1Sources of data
3.2Population and sample
3.3Data collection instrument and produre
3.4Limitation of validity of data
3.5Method of data analysis
CHAPTER FOUR
4.1Data presentation and analysis
4.2Testing of hypothesis
CHAPTER FIVE
5.0 Summary of finding conclusion and recommendation
5.1 Summary of finds
5.3Recommendation
Bibliography
Appendix I questionnaire