Mass Media And the Implementation of National Agricultural Advisory Services (Naads) Programme on the Development Of Sheema District, Uganda

ABSTRACT This thesis titled Mass Media and the Implementation of National Agricultural Advisory Services (NAADS) programme on the development of Sheema district, Uganda, was conducted in Kitagata Sub County Sheema District. The study objectives were to determine: the demographic profile of the respondents in terms of age, gender, and income level; the level of Mass media communication in NAADS programme; the extent of the NAADS programme on the implementation and whether there is a significant relationship between the level of Mass media communication and the level of NAADS implementation in agricultural development of Sheema district. The study employed both quantitative and qualitative research methods. The study's major findings were as follows: majority of the respondents were in the age bracket of 40-50 and Females. It also revealed that Mass media plays a major role in mobilization of farmers followed by exposure of corruption and publicity of NAADS. Also it was found that, majority of the respondents were for Sources of agricultural inputs, Information on NAADS and animal diseases followed respectively. On the nature of agricultural information disseminated by the available mass media the study revealed that, majority of the respondents were for crop and animal diseases, season changes, and weather forecasts. The relationship between mass media usage and increase in agricultural productivity was established as r= 0.757. This highlights the strong relationship between the two. The study concluded and recommended that; NAADS interventions have not had a major impact on the output, productivity and income of the farmers in Kitagata Subcounty, Sheema. NAADS programme faces implementation weaknesses such as Corruption and nepotism that affect the selection of beneficiaries and enterprise processes, to the extent that some farmers are apathetic about the success or failure of the programme. The major weaknesses in implementation of NAADS programme were late disbursement of funds, very low counterpart funding by the LoG and the ' farmers, and overall weakness in M&E of the programme. What emerges from this study is the need for NAADS secretariat to simplify and make the process of farmers and enterprise selection more transparent and farmer driven through the farmer groups rather than NAADS administrators. NAADS should consider using a voucher system and work with reputable input traders where farmers redeem input subsidy and vouchers for inputs rather than the present lengthy and corruption prone process of getting farmers inputs through NAADS coordinators. Finally, there is need to urgently revise the current NAADS M&E procedure to make it effective. Mass media has been sighted as a key element in successful implementation of NAADS. This however, needs to be strengthened to tackle more issues on regular basis as a way of boosting the farmers' information capacity.

TABLE Of CONTENTS

DECLARATION A 

DECLARATION B 

APPROVAL SHEET 

DEDICATION 

ACKNOWLEDG,EMENTS 

LIST OF ACRONYMS 

TABLE OF CONTENTS 

LIST OF TABLES 

ABSTRACT 

CHAPTER 

ONE 

TWO 

THREE 

FOUR 

THE PROBLEM AND ITS SCOPE 

Background of the study 

Statement of the problem 

Purpose of the study 

Objectives of the Study 

General objective of the study 

Specific Objectives of the Study 

Research questions 

Scope of the study 

Theoretical scope 

Geographical scope 

Significance of the study 

REVIEW Of RELATED LITERATURE 

Concepts, Opinions, Ideas from Authors/ Experts 

Theoretica I perspective 

Related Literature 

RESEARCH METHODOLOGY 

Research Design 

Research Population 

Sample Size 

Sampling Procedure 

Research Instrument 

Validity and Reliability of the Instrument 

Data Gathering Procedures 

Data Analysis 

Ethical Considerations 

Limitations of the Study 

DATA PRESENTATION, ANALYSIS AND 

INTERPRETATION  

FIVE DISCUSSION, CONCLUSIONS AND 

RECOMMENDATIONS 

Introduction 

Discussion 

Conclusions and recommendations 

REFERENCES 45 

APPENDICES 49 

APPENDIX IA: TRANSIMITTAL LETTER FROM CHOR 49 

APPENDIX IB: TRANSMITTAL LETTER FOR THE RESPONDENTS 50 

APPENDIX II: CLEARANCE FROM ETHICS COMMITTEE 51 

APPENDIX III: INFORMED CONSENT 52 

APPENDIX IV: 'QUESTIONNAIRE FOR NAADS OFFICIALS 53 

APPENDIX V: QUESTIONNAIRE FOR THE BENEFICIARIES OF SELLECTED NAADS 

GROUPS 56 

APPENDIX VI: BUDGET 58 

APPENDIX VII: THE CONCEPTUAL FRAMEWORK 59 

APPENDIX VIII: MAP OF SHEEMA DISTRICT 61 

APPENDIX IX: MAP OF UGANDA 62 

APPENDIX X: RESEARCHER'S CURRICULUM VITAE 63