Media Influence and Awareness of Childrens Rights at Makindye Division in Kampala Uganda

ABSTRACT 

The background of the study explains the history of mass media back beyond the dawns of recorded history to the people that figured out that they could reach audience through painting picture on cave walls. Research objectives was(i) to identify demographic characteristics of the respondents (ii) to identify the level of media influence on children (iii) to identify the level of awareness of children’s rights(iv) to establish if there is a significance relation on independent variable and dependent variable(v) to establish if there is a significant difference in IV and DV. The geographical scope was Makindye Division a Kampala suburb. The researcher’s area of interest was to test theoretical perspective. Cultivation theory by George Gerbner in 1976, was used ad validated, it argues that Television has long term effects which are small, gradual, indirect but cumulative and significant. The study employed descriptive survey design which was used to discover casual relationships between the two variables. Sloven’s formula was used to arrive at the sample size. To ensure validity of instruments, content validity index was used and reliability of the instrument was established by corn-bachs coefficient alpha variable. Data gathering procedure before and after administration of questionnaires was followed to the letter. To ensure confidentiality of data collected ethical consideration were put in place Data presentation, analysis and interpretation was tabulated using spss Method, this included the analysis of demographic characteristics of respondents, the IV (Media influence) and DV (Awareness of children’s rights) whose summary was done in terms of mean. The hypothesis was accepted on both correlation and regression hence significant effect on two variables. The researcher found out non~violent and collaborative ways was not supposed to be used as a viable option and he did recommends diplomatic ways of solving problems to be used, ie dialogue.

TABLE OF CONTENTS

PRELIMINARY PAGES

DECLARATION A

DECLARATION B ii

APPROVAL SHEET iii

Dedications iv

Acknowledgements v

Table of contents vi

List of Tables vii

Abstract viii

Chapter

One: THE PROBLEM AND ITS SCOPE 1

Background of the Study 1

Statement of the Problem 2

Purpose of the Study 3

Research Objectives 4

Research Questions 4

Hypothesis 4

Scope 5

Significance of the Study 6

Operational Definitions of Key Terms 6

Two REVIEW OF RELATED LITERATURE

Concepts, Ideas, Opinions From Authors/Experts 7

Theoretical Perspectives 11

Related Studies 15

Three METHODOLOGY 18

Research Design 18

Research Population 18

Sample Size 18

Sampling Procedure 19

Research Instrument 20

Validity and Reliability of the Instrument 20

Data Gathering Procedures 21

Data Analysis 21

Ethical Considerations 23

Limitations of the Study 23

Four DATA PRESENTATION AND ANALYSIS 25

Introduction 25

Description of respondents 25

The level of Media influence 28

The level of Children’s Rights awareness 32

Relationship between Media influence and awareness 36

Significant difference between Media influence and awareness 37

Five FINDINGS, CONCLUSIONS, RECOMMENDATIONS 39

Findings 39

Conclusions 40

Recommendations 40

References 44

Appendices 46

Appendix I - Transmittal Letter 46

Appendix II - Clearance from Ethics Committee 51

Appendix III - Informed Consent 54

Appendix IV - Calculation of the sample size 55

Appendix V - Research Instrument 56

Appendix VI - Proposed data presentation through tables 61

Appendix VII — Content Validity Index 63

Appendix VIII — Proposed budget 65

Appendix IX — Time schedule 66

Researcher's Curriculum Vitae 67