MOTIVATION OF CUSTOMERS AS ESSENTIAL TOOL IN FINANCIAL INSTITUTION

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ABSTRACT

This research work clearly brings out the motivational tools used by financial institution for attainment of financial goal. The topic â€œmotivation of customer as essential tool in financial institutionâ€ is very essential to be used by institution at least for profit maximization. This motivation is applied to retain and gain more customers for institution like Banks.

TABLE OF CONTENT

Title page

Dedication

Approval page

Acknowledgement

Abstract

Table of contents

CHAPTER ONE

1.1Problem identification

1.2The Rationale of study

1.3Significance of study

1.4Definition of Terms

CHAPTER TWO

2.1Review of Related Literature

2.2Motivational techniques

CHAPTER THREE

3.1Statement of hypothesis

3.2Methodology of study

3.3Sources of Data

CHAPTER FOUR

4.1Presentation of Data

4.2Analysis of Data

CHAPTER FIVE

5.1Summary

5.2Conclusion

5.3Suggestion

Bibliography

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MOTIVATION OF CUSTOMERS AS ESSENTIAL TOOL IN FINANCIAL INSTITUTION

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