OPTIMUM PROMOTIONAL MIX AS EFFECTIVE TOOL FOR ENHANCING SALES IN THE NIGERIAN SOFT DRINK INDUSTRY (A CASE STUDY OF NIGERIAN BOTTLING COMPANY).

Join Afribary to Unlock Full Content

• Access thousands of Academic, business and legal documents
• Share your quality papers, documents with a global community
• Build your professional profile. Publish your papers and reach thousands of scholars. Get cited and reviewed

Join For Free