OUTDOOR ADVERTISING AS A MARKETING STRATTEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY (A CASE STUDY OFGLOBALCOM NIGERIA LIMITED)

TABLE OF CONTENT

Title page

Certification

Dedication

Acknowledgment

Table of Contents

Abstract 

CHAPTER ONE: INTRODUCTION 

1.1 Background of the study 

1.2 Statement of problems of the study 

1.3 Aims and objective of the study 

1.4 Significance of the study

1.5 Scope of the study 

1.5.1      Theoretical scope 

1.5.2      Geographical scope 

1.5.3      Industrial scope 

1.5.4      Time scope 

1.6 Limitations and Constraints to the study 

CHAPTER TWO: LITERATURE REVIEW 

2.1 Review of past research reports on the subject matere (impericcal review)

2.2 Review of general text (theoretical review) 

2.3 Summary of review 

2.4 Hypothesis formualtion 

CHAPTER THREE: RESEARCCHH METHODOLOGY 

3.1 Research design 

3.1.1 Data collection method/techniques 

- Types of data collection

- Source of data 

- Method of collection 

3.1.2 Data presentation and analysis tecniques (tolls of analysis) 

3.2 Sampling precedures 

3.2.1 Defination of population 

3.2.2 Sample unit

3.2.3 Sample frame 

3.2.4 Sample size and distribution

3.2.5 Sample selection  

CHAPTER FOUR 

4.1 Brief history of case study 

4.2 Data presentation and analysis

4.3 Analysis of problems and hypothesis testing 

4.4 Summary of findings

CHAPTER FIVE 

Summary, conclusion and recommendation

5.1 Summary of report 

5.2 Conclusion 

5.3 Recommendation 

References 

Bibliography 

Appendix  

ABSTRACT

Outdoor advertising cannot be ouremphasis due to the role they play in disseminating message either directly or indirectly form the producer or the advise, outdoor advertisement are those advert that potential buyers and the real longersa see freely on our ways for examples the bill boards singposl, bulentine and other trade mark that point or direct us to a particular porsuit, this advert allow consumer to know more about the product since the consumer will be able to read and know the meaning of what the advert is saying and not only that, it also reduced cost unlike the Television or Radio advert where the advertiser buy time or space and this is usually short due to time schedule for other programmes which makes outdoor advertisement better because people see it even without watching or listened to their T.v set. A goo example of outdoor advertisement is the bill baord that shows clearly the logo of Glo in the Glo rule your world paite almost all the centre of each to win. In the course of this study, the relevant of outdoor advertisement will be analuyzed and the marketing aspect of it will be discuss at length. Research methodology in analysis the data graffen will also be look up to such as the primary and secondary source data while the reseracher will apply the use of questionnaire poal interview and other methods. Lastly,, the researcher will arived at a conelism where adequate information and recommendation will be use to advice the cases study and also other important of advertising and various types of advertising will be discussed.