ABSTRACT
This work was on the problem and prospect of marketing in small scale industries in Nigeria (A case study of Wilson group of companies Nsukka).
The researcher set out with the following objectives.
-To determine of the marketing constitute a problem to the company.
-To find out the extent to which government assists small scale industries
Three hypothesis were formulated. A review of related literature was also done to expose the researcher to what has been previously done to ensure a sound basis for the research, a structured questionnaire was developed and administered by the research to staff and management, customers/users of Wilson group of companies products Chi-square was used to test the three hypotheses formulated.
The simple size study was determined using topman’s formular for the distributors and customers, while census survey were used for management and relevant staff of Wilson group of companies.
The following findings were made
-The Wilson group of companies have marketing problem, funds inhibit their expansion.
-That the marketing problems of Wilson group of companies as a small scale industries including lack of finance, supply of enough quality of raw materials, labour management problems marketing/promotional problem. Until the government and management of small scale industries including Wilson group of companies wake-up to challenges facing them, small scale industries cannot survive and flourish sufficient number to compete with the industry of the future. The following recommendations were made
- That Wilson group of companies should improve on their produce performance by making use of research work.
TABLE OF CONTENT
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
1.0Introduction
1.1Background of the study
1.2Statement of problems
1.3Objectives of the study
1.4Formulation of hypothesis
1.5Significance of the study
1.6Scope of the study
1.7Definition of terms
CHAPTER TWO
2.0Literature review
2.1An over view of marketing
2.2Definition and concept of small-scale Industry
2.3Marketing mix for small-scale firms
2.4Application of marketing concept by small scale firms
2.5Problems of small-scale industries
2.6Government polices/incentives for promoting small-scale industries
2.7Prospects of small scale industry.
2.8Marketing problem of Wilson Group Companies.
CHAPTER THREE
3.0Methodology
3.1Research design
3.2Sources of data collection
3.3Population of the study
3.4Sample size determination
3.5Sample techniques
3.6Instruments for data collection
3.7Method of data analysis
3.8Limitations of the study
CHAPTER FOUR
4.0Data presentation, analysis and interpretation of data
4.1Presentation of analysis of data
4.2Testing of hypotheses
CHAPTER FIVE
Summary of findings, recommendations and conclusion
5.1Summary of findings
5.2Recommendation
5.3Conclusion
Bibliography
Appendix