ABSTRACT
This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu.
The main objectives were.
-To understand the idea of product planning, product distribution and its circle.
-To know system of planning and distribution.
-To apprehend the effect of product distribution and planning as it relates to management objectives.
Based on the objective of the study three hypothesis were formulated.
The population of study were drawn from the consumers and retailers of product in Enugu metropolis.
Topmam formular was used to determined the sample size.
Questionnaires were used to elicit data respondents.
Simple tables and (%) were used to analyzed data collected.
Based on the analysis the following findings were made.
-product planning enhance NBC marketing performance.
-Product planning enhances brand image of NBC products.
-Effective product planning by NBC increase consumer patronage.
The researcher, therefore made the following recommendation.
-The company should know how to enhance their marketing performance.
-The company should recruit highly skilled staff and adequate training so as to faces the challenges of other company in planning and developing the company products.
-The management should find out the seasons which demand for the company product are at its peak level.
-The company should add some distinct quality in their soft drink production so as to differentiate the taste of their product from that of competitors.
TABLE OF CONTENTS
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
CHAPTER ONE
1.0Introduction/Background of the Study
1.1 Statement of the Problem
1.2Objectives of the Study
1.3Hypothesis Formulation
1.4Scope of the Study
1.5Significance of the Study
1.6Definition of the Terms
CHAPTER TWO
2.0Meaning of Product
2.1 Product Classification
2.2Product Planning and Development
2.3Decision Areas in Product Planning
2.4The function of product planning
2.5New Product
2.6Planning for New Products
2.7The Expanding Duties of the Product Manager.
2.8 Product Attributes
2.9 Product Positioning
2.10 Physical Distribution
2.11 Physical Distribution Objective
2.12 Distribution Channels
2.13 Selecting Channels of Distribution
CHAPTER THREE
3.0Research Methodology
3.1 Source of Data
3.2Research Design and Methodology
3.3Population of Study
3.4Sample Size and Determination
3.5Sample Technique
3.6Instruments For Data Collection
3.7Validation of Instrument
3.8Limitations
CHAPTER FOUR
4.0Presentation and Analysis of Data
4.1 Hypothesis Testing
CHAPTER FIVE
5.1Discussion of Result
5.2Discussion of Finding
5.3Recommendation
5.4Conclusion