Public Relations Practices in African Petroleum Plc and Their Internal and External Public in Port Harcourt Metropolis

Overview
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TABLE OF CONTENTS

Title Pagei

Approval Pageii

Dedicationiii

Acknowledgementiv

Abstractv

Table of Contentvii

CHAPTER ONE:INTRODUCTION

1.1 Background to the study1

1.2 Statement of problem4

1.3 Objective of the study6

1.4 Formulation of Hypothesis6

1.5 Scope of the study7

1.6 Significance of the study8

1.7 Definition of terms9

CHAPTER TWO:LITERATURE REVIEW

2.1 What is public relation11

2.2 Role of public relations executives in commercial out fit 26

2.3 Strategy and scope of public relations programmes 28

2.4 Frame work of public relations programme 37

2.5 Importance of public relations in all oil industry 39

CHAPTER THREE: RESEARCH DESIGN AND METHODOLOGY

3.1 Sources of data 45

3.1.1 Primary data 45

3.1.2 Secondary data 46

3.2 Area of study 46

3.3 Research instrument 46

3.4.1 Questionnaire design/ interview questions 47

3.4.2 Dichotomous questions 48

3.4.3 Multiple choice questions 48

3.4.4 Open-ended questions 48

3.5 Sampling method used 48

3.5.1 Sample size and sampling techniques 49

3.5.2 Sample procedure 52

3.6 Pilot survey 50

3.7 Validity of the instrument 51

3.8 Method of investigation 52

3.9 Validation of instrument 53

3.10 Method of data analysis 54

CHAPTER FOUR:DATA PRESENTATION AND ANALYSIS

4.1 Part A a table of responses to sex 56

4.2 Indication of free access to AP’s public

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Summary 72

5.2 Summary of findings74

5.3 Conclusions75

5.4 Recommendations76

5.5 Limitations of the study77

Bibliography78

Appendix 183

Appendix 1184

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Public Relations Practices in African Petroleum Plc and Their Internal and External Public in Port Harcourt Metropolis

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