ABSTRACT
The research project is strictly embarked upon finding how public relation as an aid to successful government business administration (A case study of ESBS Enugu)
It is the aim of this research work successful government business administration. This research work has five chapters.
Chapter one contains a general discussion of public relation as seen by different people. It studied and why this study was carried out, the scope and limitation of the study and finally the definition of terms.
A number of past-related literature examined by the other strides as it relates to public relation and it activities are highlighted in chapter two.
Chapter three deals with the design of the study, the method used in collecting relevant data. It also deals with the way the questionnaire were distributed and the treatment of data.
The data got from the research survey were analyzed and interpreted also similar question on questionnaires were compared in chapter four. Based on following findings were made.
1.That public relation bring awareness of a product to the public
2.That public relation is important in ESBS
3.That public relation improve communication between people and the public
4.That effective public relation enhance increase in demand
5.That public organization use public relation at their advantage.
From the following these recommendation were made
1.That public relation department should be established in every business venture.
2.Public relations serve as a motivation of consumers.
3.Public relation are made up pf publicity relation is an aid successful government business administration
In conclusion, it is necessary for all organization to readily publicize relation department to ensure the publicity of their product service or business unit.
TABLE OF CONTENT
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of content
List of tables
CHAPTER ONE
1.1 Introduction
1.2 Statement of problem
1.3 Objective of the study
1.4 Research question
1.5 Research hypothesis
1.6 Significance of study
1.7 Scope of study
1.8 Limitation of study
1.9 Definition of terms
Reference
CHAPTER TWO
2.0 Literature review
2.1 An over view of public relation
2.2 Development in public relation
2.3 Practice in Nigeria
2.4 The role of public relation in marketing management.
2.5 The tools of public relation
2.6 Problems of public relation
2.7 Public relation in ESBS
Reference
CHAPTER THREE
3.0 Research design and methodology
3.1 Research design
3.2 Area of the study
3.3 Population of the study
3.4 Sample and sampling procedure
3.5 Instrument for data collection
3.6 Validation of the instrument
3.7 Reliability of the instrument
3.8 Method of the data collection
3.9 Method of the data analysis
CHAPTER FOUR
4.0 Presentation analysis and interpretation
4.1 Presentation and analysis of data
4.2 Test of hypothesis
CHAPTER FIVE
5.0 Discussion recommendation & conclude
5.1 Discussion of result finding
5.2 Conclusion
5.3 Recommendation
Bibliography
Appendix.