Role of Socio-Psychological Factors in Perceived Quality of Care Rendered by Traditional Medical Practitioners in Ibadan, Nigeria

Abstract

Background: It was the aim of the current research to investigate perceived service quality rendered by

traditional medical practitioners and the role of socio-psychological factors in the perception.

Methods: The first part, a quantitative cross-sectional survey utilized a 93-item questionnaire to examine the

influence of quality of life, general health perception, socio-economic status and personality factors on perceived

service quality. The second part, a qualitative study utilized 5 FGDs and 2 KIIs to explore consumers’ evaluation

of perceived service quality. Five research questions were raised. The 336 purposively-selected participants were

attendees of traditional-health clinics/centers in Ibadan with a mean age of 􀜺 􀴤

=30.60± 9.97.

Findings: The FGD respondents opined that the scope of orthodox-medicine does not cover certain illnesses.

77.8% of the participants attested to the affordability and promptness of services in traditional hospitals;

acknowledging that its perceived efficacy (i.e. 56.8%) motivate patronage of traditional-health service. The

2x2x3 ANOVA revealed significant main effect of quality of life (F[1,270]=41.05, p