ROLES OF ADVERTISING IN MANUFACTURING ORGANIZATIONS (A CASE STUDY OF NIGERIA BOTTLING COMPANY)

TABLE OF CONTENTS

Title page

Dedication

Acknowledgement

Table of contents

CHAPTER ONE

1.1 Introduction

1.2 Statement of problem

1.3 Objective of the study

1.4 Importance of the study

1.5 Scope and limitation of the study

CHAPTER TWO

2.1 Definition of advertising

2.2 Objectives of advertising

2.3 Economics justification of advertising

2.4 Forms of advertising

2.5 Critism of advertising

CHAPTER THREE

3.1 Source of data and information

3.2 Research population and sample size

3.3 Statistical techniques

3.4 Research problems

CHAPTER FOUR

4.1 Presentation and analysis of data

4.2 Summary of findings

CHAPTER FIVE

5.1 Conclusion on findings

5.2 Recommendations

References