Sales Promotion as an Effective Marketing Strategy for Selling Consumer Product. (A Case Study of Nigeria Bags Manufacturing Company, Ikeja Lagos)

TABLE OF CONTENTS

Title Page

Certification

Acknowledgement

Table of contents

CHAPTER ONE

1.0     Introduction

1.1     Background of the study

1.2     Statement of the study

1.3     Objective of the study

1.4     Significance of the study

1.5     Scope of the study

1.6     Limitation of the study

CHAPTER TWO

2.0     Literature Review

2.1     Concept of sales promotion

2.2     Objectives of sales promotion

2.3     Sales promotion planning strategy

2.4     Factors determine the selection of sales promotion

2.5     Concept of consumer products

2.6     Types of consumer products

2.7     Effect of sale promotion in marketing of consumer products.

2.8     Hypothesis formulation

CHAPTER THREE

3.0     Research methodology

3.1     Research Design

3.2     Sample size and sampling

3.3     Data collection method

3.4     Data presentation Techniques

3.5     Data analysis techniques

CHAPTER FOUR

4.0     Data Presentation and analysis

4.1     Historical background of the study

4.2     Data presentation

4.3     Data analysis

4.4     Test of hypothesis

CHAPTER FIVE

5.0     Summary, Conclusion and Recommendation

5.1     Summary of findings

5.2     Conclusion

5.3     Recommendation

Bibliography

CHAPTER ONE

1.1     BACKGROUND OF THE STUDY

          The survival of any business organization depends to a very large extent on the patronage that it enjoys from those who consume its product thus, promotion means to push forward, to advance an idea in such a way as to gain acceptance and approval for it. And also one the crucial components in the selling of the consumer product is a promotion which is used in pervasion and communication which could either be a form of advertisement personal selling’s, sales promotion, as a competitor in the market hope to influence as many consumers as possible to choose their product over alternative product. Sales promotion is an effective strategy in an organization and is an important ingredient in most promotion programs through which consumers are persuaded and convinced to buy a product or service and commonly support by sales promotion this belief is strengthened by port (1996), whose work has attempted to spell out Experiment analysis of the theory of sales promotion in relation to consumption. Also according to Ray Wild (years) promotion is concerned primarily with the persuasion gained largely at securing increasing the sale of the actual market prior to this study, the researcher was able to observe restrictions in the use of sale promotion in consumer product effective in consumer product, however, this shows that the effective promotion strategies will diminish market effort. While the presence of effective promotion strategies will bring about good performance on set goal as techniques of sale promotion is to complement and reinforce effort towards the achievement of a set goal.