SALES PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCT. (A CASE STUDY OF NIGERIA BAGS MANUFCATIRING COMPLANY, IKEJA LAGOS)

TABLE OF CONTENTS

Title Page

Certification

Acknowledgement

Table of contents

CHAPTER ONE

1.0 Introduction

1.1 Background of the study

1.2 Statement of the study

1.3 Objective of the study

1.4 Significance of the study

1.5 Scope of the study

1.6 Limitation of the study

CHAPTER TWO

2.0 Literature Review

2.1 Concept of sales promotion

2.2 Objectives of sales promotion

2.3 Sales promotion planning strategy

2.4 Factors determine the selection of sales promotion

2.5 Concept of consumer products

2.6 Types of consumer products

2.7 Effect of sale promotion in marketing of consumer products.

2.8 Hypothesis formulation

CHAPTER THREE

3.0 Research methodology

3.1 Research Design

3.2 Sample size and sampling

3.3 Data collection method

3.4 Data presentation Techniques

3.5 Data analysis techniques

CHAPTER FOUR

4.0 Data Presentation and analysis

4.1 Historical background of the study

4.2 Data presentation

4.3 Data analysis

4.4 Test of hypothesis

CHAPTER FIVE

5.0 Summary, Conclusion and Recommendation

5.1 Summary of findings

5.2 Conclusion

5.3 Recommendation

Bibliography

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