An Evaluation of Career Management in the media industry

ABSTRACT

Every dynamic environment requires that the organisations operating I them keep pace with the changes and also the requirements to survive. (Porter 2010). Armstrong (2012) relies on the efficacy and effectiveness plus the efficiency of the human resource as the key to establishing the mechanism of achieving survival and competition in a dynamic environment.

What every manager at top and middle management must know is that there is a need to have right people with the right skills for the organisation to achieve its competitive objectives. Career management is one of the tools that can be put to good use when handling with the development of personnel in Morden organisations and corporate bodies.

The aim of this study was to evaluate the career management system of the media companies operating in the central business district of Lusaka. The scope was centred on the radio stations. The researcher opted to maximise the research by concentrating on one of the major players in the media industry which is Radio Phoniex FM. This opted the researcher to undertake a case study approach for this study.

The findings of the research established the career management system undertaken at Radio Phoniex FM, the challenges met by managers when run the career management system. It did not just end there it looked at the challenges that subordinate employees were facing with the system. Recommended measures were also inculcated into the study. The recommended measures were centred on measures recommended by the managers and also the subordinate employees.

 

 

 

 

 

 

 

TABLE OF CONTENTS

CONTENTS

PAGE NO.

DECLARATION

1

ACKNOWLEDGEMENTS

2

DEDICATION

3

ABSTRACT

4

LIST OF ACRONOMYS

5

LIST OF TABLES AND FIGURES

9

CHAPTER ONE

 

1.0  INTRODUCTION

 

1.1 BACKGROUND INFORMATION OF THE STUDY

12

1.1.1 BACKGROUND OF CAREER MANAGEMENT

12

1.2 STATEMENT OF THE PROBLEM

13

1.3 RESEARCH OBJECTIVES

13

1.3.1 General Objectives

13

1.3.2 Specific Objectives

13

1.4 RESEARCH QUESTIONS

14

1.5 SIGNIFICANCE OF THE STUDY

14

1.6THE SCOPE OF THE STUDY

14

1.7 THE LIMITATIONS TO THE STUDY

14

CHAPTER TWO

 

2.0 INTRODUCTION

16

2.1 THEORETICAL AND CONCEPTUAL FRAMEWORK OF THE STUDY

16

2.1.1 THEORIES THAT GOVERN CAREER MANAGEMENT

16

2.1.1.1 Theories of Content

16

2.1.1.2 Theories of Content and Process

16

2.1.1.3 Scientific theory of management

17

2.1.1.3.1 Scientific theory and career management

17

2.1.1.4 Taylor’s theory of management

18

2.1.1.4.1 Taylor’s theory of management and career management

18

2.1.1.5 Elton Mayo theory of management

19

2.1.1.5.1 Elton Mayo theory of management and the career management system

19

2.1.1.6 Human relations theory of management

19

2.1.1.6.1 Human relations theory of management and career management system

19

2.1.1.7 Contingency management theory of management

20

2.1.1.7.1 Contingency management theory of management and the career management system.

20

2.1.2 CONCEPTUAL FRAMEWORK TO THE STUDY

21

2.1.2.1 Career management

21

2.1.2.2 Career Stages

21

2.1.2.3 Career Management Process

22

2.2 PREVIOUS STUDIES

30

2.4 COMPARATIVE ANALYSIS OR STUDIES

32

2.5 PERSONAL CRITIQUE 

33

CHAPTER THREE

RESEARCH METHODOLOGY

 

3.0 INTRODUCTION

34

3.1 RESEARCH DESIGN

34

3.2 DATA COLLECTION METHODS

35

3.3 DATA COLLECTION TOOLS

36

3.4 PRETESTING OF THE QUESTIONNAIRES AND INTERVIEW SCHEDULES

39

3.5. DATA ANALYSIS

40

3.5 TARGET POPULATION

41

3.6 SAMPLE SIZE

41

3.8 DATA VALIDITY AND RELIABILITY

41

3.9 RESEARCH ETHICS

41

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

 

4.0 INTRODUCTION

43

4.3. Career Management System In Place At Radio Phoenix Fm.

46

CHAPTER FIVE

RESEARCH FINDINGS AND INTERPRETATION

 

5.0 INTRODUCTION

53

5.1 BACKGROUND INFORMATION TO THE STUDY

53

5.2 CAREER MANAGEMENT SYSTEM AT RADIO PHONIEX FM.

54

5.2.1 Career Management Practice at Radio Phoenix Fm

54

5.2.2. Employee awareness of the career management system

54

5.3. THE CHALLENGES MET BY MANAGERS HANDLING THE CAREER MANAGEMENT SYSTEM AT THE RADIO PHOENIX FM.

55

5.4 CHALLENGES MET BY SUBORDINATE EMPLOYEES IN THE CAREER MANAGEMENT SYSTEM

55

5.5 MEASURES RECOMMENDED BY SUBORDINATE EMPLOYEES

55

5.6 MEASURES RECOMMENDED BY MANAGERS 

56

CHAPTER SIX

CONCLUSION AND RECOMMENDATION

 

6.0 INTRODUCTION

57

6.1 CONCLUSION

57

6.1.1 Career Management System in Place at Radio Phoenix FM

57

6.1.2 Employee awareness of the career management system

57

6.1.3 Challenges met by the subordinate employees

58

6.1.4 The challenges met by managers handling the career management system at the Radio Phoenix FM

58

6.1.5 Measures recommended by the subordinate employees to curb the challenges that they meet.

58

6.1.6 Recommended measures forwarded by managers that can be used to curb the challenges.

59

6.2 KEY RECOMMENDATIONS.

59

5.2.1. Implement the recommended measures that have been suggested by the respondents to the study.

59

5.2.3 Suggestions for improvement of the career management system.

59

6.3 FURTHER RESEARCH

60

BIBLIOGRAPHY

61

APPENDIX

QUESTIONNAIRE.

63

 

 

LIST OF TABLES

ITEM

PAGE NO.

Table 4.1: Background information of the respondents

43

TABLE 4.2: level of education qualifications obtained by the respondents

44

TABLE 4.2: How long the respondent has worked for Radio Phoenix FM Zambia.

45

Table 4.4: Employee awareness of the career management system at Radio Phoenix FM.

47

Table 4.5: The challenges met by managers handling the career management system at the Radio Phoenix FM.

48

Table 4.6: challenges met by subordinate employees in the career management system

49

Table 4.7: Measures recommended by subordinate employees

50

Table 4.8: Measures recommended by Managers 

51

 

LIST OF FIGURES

ITEM

PAGE NO.

Figure 4.1: Background information of the respondents

43

Figure 4.2: level of education qualifications obtained by the respondents

44

Figure 4.2: How long the respondent has worked for Radio Phoenix FM Zambia.

45

Figure 4.4: Employee awareness of the career management system at Radio Phoenix FM.

47

Figure 4.5: The challenges met by managers handling the career management system at the Radio Phoenix FM.

48

Figure: challenges met by subordinate employees in the career management system

49

Figure: Measures recommended by subordinate employees

50

Figure: Measures recommended by Managers 

51