Strategic Marketing Planning as an Essential Tool for Organizational Growth (A Case Study of Nigerian Bottling Company, Ilorin Nbc)

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

CHAPTER ONE

1.0Introduction

1.1Background to the study

1.2Statement of the Research Problem

1.3Aims and Objective of the Study

1.4Significance of the study

1.5Scope of the Study

1.6Limitation and Constrains to the Study

1.7Definition of Terms

CHAPTER TWO

2.0Introduction

2.1Literature Review

2.2Strategic Marketing Planning Defined

2.3Element of Strategy Marketing Planning

2.4The Essential Aspect of Strategic Marketing Planning

2.5Roles of Strategic Marketing Planning in an Organization

2.6Benefits Strategic Marketing Planning

2.7Limitations of Strategy Marketing Planning

2.8Strategic Marketing Planning as an Essential Tool for organizational Growth

CHAPTER THREE

3.0Research Methodology

3.1Research Design

3.2Definition of Population and Sampling Procedure

3.3Data Collection Method

3.4Data Presentation and Analysis Techniques

CHAPTER FOUR

4.0Data Presentation and Analysis

4.1Brief History of Case Study

4.2Data Presentation

4.3Data Analysis

4.4Test of Hypothesis

CHAPTER FIVE

5.0Summary of Report

5.1Conclusion

5.2Reconnections

Reference

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