STRATEGIES USED IN MANAGING SMALL BUSINESS IN NIGERIA” A SURVEY OF SELECTED SMALL SCALE BUSINESS IN ENUGU METROPOLIS

ABSTRACT
The project is titled “strategies used in managing small business in Nigeria: a survey of selected small scale business in Enugu Metropolis”. The main objectives of study were to find out the best strategic use in managing small scale business with a view to achieving social- economic development. Specifically, the objectives are to establish how diversification as a management strategy has contributed to the effective management of small scale business. Also, to find out whether monitoring the market plan as a management strategic has led to the survival of small business and to investigate whether copy engineering is an effective management strategy for small business. The research method adopted in this research work is survey method. The population of the study is 90 and the sample size is 75, and the research instrument used was questionnaire administration. Using simple percentage and tabulation in analyzing the data, the researcher found out that small scale business can be of immense help in improving the   living standard of Nigerians. Also, diversification as a management strategy for managing small scale business is effective. Moreso, it was found out that copy engineering and monitory market plan as managing strategy are effective. Therefore, the researcher concluded that small scale businesses concern can serve as a catalyst for stimulating Nigeria economic growth and development. Hence, the researcher recommended that there is need for government to assist small scale businesses financially through cheap borrowing. Furthermore, the researcher suggested that there is urgent need to restructure our educational system so as to make it more practical -oriented which will help the students in acquisition of skills that will help them to be self-reliant.  


TABLE OF CONTENTS
Title page                                  i   
Approval page                                 ii
Dedication                                  iii
Acknowledgment                              iv
Abstract                                     v
CHAPTER ONE
1.0     INTRODUCTION
1.1 Background of the Study                     1
1.2 Statement of Problem                           4
1.3    Objectives of The Study                     7
1.4    Research Questions                         8
1.5    Significance of The Study                     9
1.6    Scope of The Study                          10
1.7    Limitations of The Study                    10
1.8    Definition of Terms                         11
References                                13


CHAPTER TWO
2.0    REVIEW OF RELATED LITERATURE
2.1 Definition of Small Scale Business                 14
2.2   Features of Small Business in Nigeria             18
2.3 Types of Small Scale Business in Nigeria             19
2.4 The Role of Small Scale Business in Nigeria Economy 20
2.5 Problem of Small Scale Businesses in Nigeria         25
2.6 Solutions to the Problems Facing Small Scale
 Business in Nigeria                         29
2.7 Brief History of Selected Small Businesses
       in Enugu State                            32
2.8 Managing Small Scale Business through
Strategic Approach With Reference
to The Above Selected Small Business In Nigeria    34
2.9 Empirical Literature                         41
References                                    44
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.1 Research Design                             46
3.2 Area of the Study                             46
3.3 Population of Study                         46
3.4 Sample and Sampling Techniques                 47
3.5 Research Instrument                         49
3.6 Validity and Reliability of Research Instruments         50
3.7 Instrument for Data Collection                    50
3.8 Method of Data Analysis                         51
CHAPTER FOUR
4.0 DATA PRESENTATION AND ANALYSIS
4.1 Introduction                                 53
4.2 Allocation of Questionnaire and Rate
of Returns4.3 Questionnaire Distribution,
Responses Rate and Usage for Staff/
Management of the Selected Small Scale Business         53
4.4 Analysis of Response From The Selected Small
    Scale Businesses In Enugu Metropolis            54
CHAPTER FIVE
SUMMARY OF FINDINGS, CONCLUSIONS
AND RECOMMENDATIONS
5.1 Summary of Findings                        66
5.2 Conclusion                                 67
5.3 Implication of the Study                         68
5.4 Recommendations                          69
5.5 Suggestion for Further Studies                 71
Bibliography                                73
Appendix I                                  76
Appendix II                                 77