Teenagers, Television Serials, And Reality: A Study Of Madina (Ghana

ABSTRACT

The contents of television programmes have different meanings for teenagers. In order to obtain an understanding of the meanings of such content for teenagers within the Madina municipality, this study examined why teenagers watched television serials, what lessons they learnt and whether they equated situations in the serials with their own real lives. The study employed a quantitative research design that surveyed 120 teenagers selected from the following areas of the Madina Municipality: Madina New Road, Madina Estate and ARS. Data was obtained with a structured questionnaire and analysed. It was found that the intent to learn from the experiences of the characters (79 times, 58.1%) and to entertain themselves (33 times, 24.3%) were the most common reasons the teenagers gave for watching serials. Most of the teenagers (n = 55, 48.2%) preferred to watch drama serials. A very small percentage of them (n = 20, 17.5%) said specific things they watched from serials made them discontented. Conversely, most (64.9% n = 74) of the respondents stated that they were content with their lives as a result of some themes in the serials they watched, which resulted in self-acceptance. There was no difference between heavy and light viewers with regards to identifying with characters and imitating them. There was no difference either with regards to the improvement of speech of respondents, and respondents’ state of being content or discontent with their lives. However, heavy viewers (teenagers who watched serials for three or more hours) were more adoptive of dressing codes than the light viewers (those who watched serials for two hours or less).