Television Influence in The Rights of People with Albinism in Uganda. A Case Study of Ntv Uganda

ABSTRACT The study sought to examine television influence in the rights of people with albinism in Uganda a case study of NTV Uganda. It was guided by the following objectives, to examine the effect of media reporting and investigation in the promotion of rights of albinos, to assess the influence of media edutainment in the promotion of rights of albinos and to examine the impact of media sensitization in the promotion of rights of albinos. The study used a cross sectional research design with both qualitative and quantitative methods. The research population comprises of the people with albinism, community members. The study concluded that television influences demonstrates the diversity of strategies used at all levels of society with the aim of protecting rights of Ugandans with albinism and dealing with violence and discrimination affecting them. Human dignity and rights is evident in many of the media stories. The way in which people with albinism are described as brothers and sisters, as part of a ‘we’, positions them as included in the ‘family of Ugandan society’. The study recommended that Human rights practitioners, such as social workers, have a role in being vocal witnesses for social change and prevention of harm. Ensure that all teachers in the public education system are trained to adequately provide for the specific needs of children with albinism. Ensure that resources are at the disposal of schools to meet the specifications needed of children with albinism, notably by providing for textbooks and exams with larger fonts and assistive devices to read the blackboard. Pursue efforts to promote the safety of people with albinism by investigating threats and crimes against people with albinism and holding those responsible to account.

TABLE OF CONTENTS

Contents

DECLARATION

APPROVAL

DEDICATION

ACKNOWLEDGEMENT iv

ACRONYMS AND ABBREVIATIONS v

TABLE OF CONTENTS vi

ABSTRACT ix

CHAPTER ONE i

INTRODUCTION 1

1.0 Introduction 1

1.1 Background of the Study 1

1.2 Statement of the Problem 3

1.3 Objectives of the study 4

1.3.1 General objective 4

1.3.2 Specific Objectives 4

1 .4 Research Questions 4

1.5 Scope of the study 4

1.5.1 Content Scope 4

1.5,2 Geographical Scope 5

1.5.3 Time scope 5

1.6 Significance of the study 5

1.7 Conceptual Framework 6

1.9 Definition of Operational Terms used 6

CHAPTER TWO 7

LITERATURE REVIEW 7

2.0 Introduction 7

2.1 The Concept of Albinism 7

2.1.1 Oculocutaneous Albinism (OCA) 7

2.1.2 Ocular Albinism (OA) 7

2.1.3 Attitudes 8

vi

2.1.4 Stigma, Prejudice and Discrimination 8

2.1.5 Psychosocial 8

2,1.6 Self esteem 9

2.1.7 Emotions 9

2.1.8 Coping Strategies 9

2.2 The Effectiveness of Media activities in the Promotion of Rights of people with albinism.

10

2.3 The influence of media edutainment in the promotion of rights of albinos 11

2.4 The impact of media sensitization in the promotion of rights of albinos 13

CHAPTER THREE 15

METHODOLOGY 15

3.0 Introduction 15

3.1 Research Design 15

3.2 Sampling Design 15

3.2.1 Study population 15

3.2.2 Sampling Size 15

3.3.3 Sampling Method 15

3.3 Data Collection and Instruments 16

3.3.1 Primary Data 16

3.3.1 Secondary Data 16

3.4 Data Collection Instruments 16

3.4.1 Questionnaires 16

3.4.2 Interviewing 16

3.4.3 Documentary Review 17

3.5 Validity and Reliability 17

3.5.1 Validity 17

3.5.2 Reliability 18

3.6 Data Collection Procedures 18

3.7 Data Analysis 18

3.8 Ethical Considerations 19

3.9 Limitation of the study 19

CHAPTER FOUR 21

VI I

DATA PRESENTATION, ANALYSIS AND INTERPRETATION .21

4.1 Introduction 21

This chapter presents the information on the background information of respondents

including; gender, position of the respondent and’durátion of service. Further, the chapter

reports on quantitative and qualitative data, all done objective by objective as; 21

4.2 Respondents’ Background Information 21

4.2.1 Gender of respondents 21

4.2.2~ Age of respondents 21

4.2.3 Position of the respondent 22

4.3 The effect of media reporting and investigation in the promotion of rights of albinos 23

4.3.1 Effect of media reporting and investigation in the promotion of rights of albinos 25

4.3 .2-Regression of media reporting and investigation in the promotion of rights of albinos 26

4.4 The influence of media edutainment in the promotion of rights of albinos 26

4.5 The impact of media sensitization in the promotion ofrights of albinos 28

CHAPTER FIVE 30

SUMMARY, DISCUSSIONS, CONCLUSION AND RECOMMADATIONS 30

5.0 Introduction 30

5.1 Discussion of the findings 30

5.1.1 The effect of media reporting and investigation in the promotion ofrights of albinos . 30

5.1.2 To determine the influence of media edutainment in the promotion of rights of albinos

31

5.1.3 To examine the impact of media sensitization in the promotion ofrights of albinos. ... 31

5.2 Conclusion 32

5.3. Recommendations of the study 33

5.4 Further Research 34

References 35