ABSTRACTS
This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.
The problems involved in this study was that the shoe industry does not seem to yield much needed effort with respect to huge sacrifices of the manufacturers as well as the government.
This is true in the sense that most of the viable shoe industries are almost at the verge of liquidation.
The following hypotheses were stated in other to achieve the objective of the study.
Ho:That the quality of made in Nigeria shoes has no influence on the consumers purchase of it.
Hi:That the quality of made in Nigeria shoes influences the consumers purchase of it.
Ho:Presence of foreign shoes in Nigeria does not affect sales of locally made shoes.
Hi:Presence of foreign shoes in Nigeria affect sales of locally made shoes.
Some of the finding in the research are that the presence of foreign shoes in the Nigeria market affect sales of locally made shoes and also and also that consumers perceive the price of locally made shoes to the high in relation to their foreign competing brands.
Based on the above findings, the researcher concludes that the acceptance of locally made shoes is generally not encouraging within our society and this is because consumers still regard them as being highly prices compared to the foreign shoes.
From the above conclusion the researcher recommend the following for improvement.
The researcher recommends that the importation of foreign shoes into our domestic market should be banned and also that our local manufacturers should try as much as possible to improve on their production son as to attract numerous consumers.
TABLE OF CONTENTS
Cover page
Title page
Approval page
Dedication
Acknowledgement
Table of contents
List of tables
Abstract
CHAPTER ONE:
INTRODUCTION
1.1 Background of the study
1.2 State of problem
1.3 Purpose of study
1.4 State of hypothesis
1.5 Scope/limitation of study
1.6 Significance of the study
1.7 Brief of the study
1.7.1Organizational chart
1.7.2Definition of terms
CHAPTER TWO:
CONTENT OF REVIEW OF RELATED LITERATURE
2.1 General approach to the understanding of consumer behaviour
2.2 Marketing concepts and total products
2.3 Environment influencing factors
2.4 Biological influencing factors
2.5 Poor marketing
2.6 Attitudes
2.7 Attitudes formation
2.8 Attitude change
2.9 Attitude change and marketing
2.10 Attitude and behaviour
CHAPTER THREE:
RESEARCH DESIGN AND METHODOLOGY
3.1 Introduction
3.2 Research design
3.3 Sources of data
3.3.1Primary data
3.3.2Secondary data
3.4 Population of study
3.5 Sample size and sampling technique
3.6 Questionnaire administrations and collection
3.7 Questionnaire administrations and collection
3.8 Reliability validation of the research instrument
CHAPTER FOUR:
PRESENTATION AND ANALYSIS
4.1 Interpretation of data
4.1.0Consumers acceptance of locally made shoe
4.1.1Below shows the data and consumers complaints about locally made shoe
4.1.2Reason why consumers do not normally purchase locally made shoe
4.2 Testing hypothesis
CHAPTER FIVE
5.1 Summary of research finding conclusion and recommendations
5.2 Recommendations
5.3 Conclusion
Appendix 1
Questionnaire to manufacturers
Appendix 2
Bibliography
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