THE BENEFIT OF PRIVATIZATION AND COMMERCIALIZATION ON NIGERIA ECONOMY “MARKETING FOCUS” (A CASE STDUY OF POWER HOLDING COMPANY OF NIGERIA PHCN)

PROPOSAL

Privatization is a very broad sense may be defined as the transfer of ownership and control right over a firm from the government owned industries to the private sector.

Commercialization in the other sense is said to be the withdrawal of government funding from parastatals to enable it operate commercially to fund for its existence of operation.

This research work is aim to investigate into the benefit of privatization and commercialization on the Nigeria economy “Marketing focus”.

In recent tine the management of our parastatals has been a subject of debate. This research will look into the inefficient utilization of resources and financial mismanagement of most of the public sector enterprises over the year resulted into a very weak economic balance sheet, excessive debts incurring and in most case negative network.

This research work will be grouped into five chapters which shed more lights on the benefits of privatization and commercialization on Nigeria economy “Marketing Focus”.

CHAPTER ONE, Shed light on the introduction (background) Statement, of problem, Objective, of the study, Scope, of the study, Significance, of the study, Limitation, and constraints of the study, Definition of terms.

CHAPTER TWO, Deals with the meaning of privatization and commercialization, the benefit of privatization and commercial, activities of techniques committee on privatization and commercial and its shortcoming associated with privatization and commercialization references. 

CHAPTER THREE: Concentrate on research methodology, population of the study, sampling and sample size, research designing, type of data, method of data collection, method of data presentation, method of data analysis.

CHAPTER FOUR: Deals with history of PHCN, data presentation, data analysis, data interpretation and discussion of findings.

CHAPTER FIVE: Also deals with summary of findings, conclusion said recommendation.

TABLE OF CONTENTS

Title Page

Certification

Dedication

Acknowledgement

Proposal

Table of contents

1.0 Introduction

1.1 Statement of the problems

1.2 Objective of the study

1.3 The scope of the study

1.4 Significance of the study

1.5 Limitation and constraints of the study

1.6 Definition of terms

CHAPTER TWO

Literature Review

2.1 The meaning of privatization and commercialization

2.2 The Nigerian Experience on privatization and commercialization

2.3 The benefit of privatization and commercialization as related to marketing.

2.4 The activities of technical committee on privatization and commercialization

2.5 Shortcoming associated with privatization and commercialization

CHAPTER THREE

Research methodology

3.1 Population of the study

3.2 Sampling and sampling size

3.3 Research designing

3.4 Type of data

3.5 Method of data collection

3.6 Method of data presentation

3.7 Method of data analysis

Consumer questionnaire  

CHAPTER FOUR

Data Presentation and Analysiss

4.1 Brief History of NEPA to PHCN

4.2 Data presentation

4.3 Data analysis

4.4 Data interpretation

4.5 Discussion findings

CHAPTER FIVE

Summary, Recommendation and Conclusion

5.1 Summary

5.2 Conclusion

5.3 Recommendation

References

Bibliography