The Effect of Advertising on Sale Volume (A Case Study of Unilever Nigeria Plc)

TABLE OF CONTENT

           Pages 

Title Page i

Certification ii

Dedication iii

Acknowledgmentiv

Abstract v

Table of Content vi

 

CHAPTER ONE 

1.0​ Introduction 1

1.1​ History of Advertising 2

1.2​ Historical Background of Unilever Nigeria Plc 4

1.3​ Statement of Problems 6

1.3​ Purpose of the Study 3

1.4 Objectives of the Study 

1.5​ Research questions 7

1.6​ Research Hypothesis 7

1.7​ Research Objective8

1.8 Purpose of the study 8

1.9​ Definition of terms 8

 

CHAPTER TWO9

LITERATURE REVIEW 9

2.Literature Review 10

2.1​ Objectives of Advertising 12

2.2​ Functions of Advertising Objectives 14

2.3​ Objectives of Advertising in sales 14

References24 

CHAPTER THREE

METHODOLOGY

3.0 Introduction 26

3.1 Re-statement of the Research Questions26

3.2​ Restatement of Hypothesis27

3.3​ Characteristics of the study Population  27

3.4​ Sources of Data 28

3.5​ Sampling Design and Procedure 28

3.6​ Data Collection Instrument 29

3.7​ Administration of Data Collection Schedule 29

3.8Procedure for Processing and Analyzing Data 30

3.9​ Limitation of the Methodology30

References31

 

CHAPTER FOUR

PRESENTATION AND ANALYSIS OF THE DATA

4.0​ Presentation and Analysis of Data32

4.1​ Computation of Data 44

4.2​ Hypothesis Testing 45

4.3​ Hypothesis46

 

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.0 Introduction49

5.1​ Summary of Finding 48

5.2​ Conclusion49

5.3​ Recommendations50

References 51

Appendix A53

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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APA

Otunaiya, A. (2022). The Effect of Advertising on Sale Volume (A Case Study of Unilever Nigeria Plc). Afribary. Retrieved from https://tracking.afribary.com/works/the-effect-of-advertising-on-sale-volume

MLA 8th

Otunaiya, Ademola "The Effect of Advertising on Sale Volume (A Case Study of Unilever Nigeria Plc)" Afribary. Afribary, 15 Nov. 2022, https://tracking.afribary.com/works/the-effect-of-advertising-on-sale-volume. Accessed 14 Nov. 2024.

MLA7

Otunaiya, Ademola . "The Effect of Advertising on Sale Volume (A Case Study of Unilever Nigeria Plc)". Afribary, Afribary, 15 Nov. 2022. Web. 14 Nov. 2024. < https://tracking.afribary.com/works/the-effect-of-advertising-on-sale-volume >.

Chicago

Otunaiya, Ademola . "The Effect of Advertising on Sale Volume (A Case Study of Unilever Nigeria Plc)" Afribary (2022). Accessed November 14, 2024. https://tracking.afribary.com/works/the-effect-of-advertising-on-sale-volume

Document Details
By: Ademola Otunaiya Field: Mass Communication Type: Project 65 PAGES (10185 WORDS) (doc)