THE EFFECT OF ECONOMIC DEPARTMENT DEPRESSION IN THE MARKETING OF PAINT PRODUCT (A CASE STUDY OF ANDY GROUP OF COMPANY)

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ABSTRACT

The purpose of this study is to find out the problems facing paint companies in marketing of their product under the economic depression on Andy Group of company in particular and with a view to identity and offer possible solutions.

In order to achieve the above purpose I carried out an investigation on how paint companies have been marketing their product under these situations. A able to find out that paints companies were find out it difficult to survive under these economic system is in disarray rising cost of production high prices especially when oneâ€™s consumption pattern has charged this situation constitutes a variable problems of paint companies in the state. The researchers have designed a system suitable for the correction on the effect or economic depression on the marketing of paint product in Enugu State.

TABLE OF CONTENT

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE

1.0 INTRODUCTION

1.1 General background to the subject matter

1.2 Problems associated with the subject matter

1.3 Problems that the study will be concerned with

1.4 The importance of studying the area

1.5 Definition of important terms

1.6 (Chapter) references

CHAPTER TWO

1.0 LITERATURE ERVIEW

2.1 The origin of the subject area

2.2 School of though within the subject area

2.3 The school of though relevant to the problem study.

2.4 Different method of studying the problem

2.5 Summary

2.6 Reference

CHAPTER THREE

1.0 CONCLUSION

3.1 Data presentation

3.2 Analysis of the data

3.3 Recommendation

3.4 Conclusion

3.5 Reference

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THE EFFECT OF ECONOMIC DEPARTMENT DEPRESSION IN THE MARKETING OF PAINT PRODUCT (A CASE STUDY OF ANDY GROUP OF COMPANY)

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