THE EFFECT OF GLOBALIZATION ON INDUSTRY IN NIGERIA (A CASE STUDY OF MAGNUM TRUST BANK PLC)

79 PAGES (0 WORDS) Marketing Project
ABSTRACT

This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization  through trade agreement and market integration.
Concept and process of globalization and information technology and global interdependence and dynamic globalization.
The  related literature was reviewed only in major area such as important and growth of service industry the achieving global synergies, trends in globalization of the world economy and implications for Nigeria.
In the process of the research, valuable information will be obtained by the use of questionnaire administer to the  EYSEOMERS o f  MTB also personal interview will be utilized in the process of gathering data.
Data was gathered with the use of the questionnaire and analyzed with some statistics tools like chi-square (x2) the simple percentage and mean method. The investigation revealed that globalization brought the increase in productivity and profit level, it also enable service marketing to render their job effectively and efficiently which brought customers satisfaction through being competition. The research also revealed that no nation or body can develop in isolation.
The  study went on to discovered that Nigeria services industries have not yet exploited much  in the globalization recess due to certain factors like economic instability, mismanagement, Naira devaluation e.t.c. Although the service industries are improving. In the light of this, therefore the research recommendation that service industry should try to exploit opportunities and compete more with the rest of the globe

TABLE OF CONTENT
Cover Page 
Tittle Page
Approval Page 
Dedication
Acknowledgment
Abstract
Table Of Content 

Chapter One
Introduction
Background  of study 
Statement of the problem
Research  question 
Hypothesis
Scope of  the  study
Significant of the study
Crimination of the study

CHAPTER TWO
Literature review
Overview of project topic
History any business
The operating environments
Trends in globalization of the world
Economy and implication for Nigeria

CHRPTER THREE
Research math 8do logy
Data  collection procedure
Source of data
Questionnaire
Direct/ personal interview
Sample population
Method of data analysis
Reliability and validity of the instruments
CHAPTER FOUR
Presentation and  analysis of data

CHAPTER  FIVE 
Summary of  findings
Conclusion
Recommendation
Bibliography
Appendix