THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN ENUGU STATE (A CASE STUDY OF UDI L. GOVT. COUNCIL)

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ABSTRACT

These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was carried out with the some for the following objectives.

To evaluate the possible means of reducing or removing entirely the activities of middlemen to remove the problem of heading.

To appreciate the channel of information flow which will help bridge the communication gab which exist in the rice market in the State.

To evaluate the best possible means or best strategy to be used in making the product (Rice) available in the Urban town and Cities thereby eliminating the problem of price variations.

To recommend based on the findings possible ways of activating the problem effecting rice marketing (pricing and strategies in Enugu State).

TABLE OF CONTENTS

Title pageii

Approval pageiii

Dedicationiv

Acknowledgementv

Abstractvii

Table of contentviii

CHAPTER ONE

Introduction1

1.1Statement of the problem4

1.2Objectives of the study4

1.3Formulation of the hypothesis5

1.4Significance of the study6

CHAPTER TWO

Literature review7

2.1Distribution system in Nigeria10

2.2Choosing a channel of distribution15

2.3Pricing – meaning and strategy22

CHAPTER THREE

3.0research methodology24

3.1Sources of the data25

3.2Method of investigation 26

3.3Questionnaire design26

3.4Sample27

3.5Population size29

3.6Validation of instrument31

CHAPTER FOUR

Presentation and analysis of data30

4.1Test of hypothesis79

CHAPTER FIVE

Summary of findings, recommendation and conclusion.92

5.1Summary of Findings92

5.2Conclusion95

5.3Recommendations96

Bibliography100

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THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN ENUGU STATE (A CASE STUDY OF UDI L. GOVT. COUNCIL)

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