THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES (A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT) ENUGU)

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ABSTRACT

The purpose of this study was to do knew the effectiveness of public relations in service industries. A case study of the Enugu state university of science and technology (ESUT) Enugu.

To guide this study three hypotheses were formulated. A review of related literature was done to expose the research to what has already been done to ensure solid conclusion for the study.

A structural questionnaires was developed and administered by the researcher to respondents comprising of the students and staff/ management of the institution the data collected were form both primary and secondary sources and were duly analyzed and presented in a manner in which they could be easily be understood and applied by whosever may be interested in the work and its findings.

From the analysis the following findings emerge

a.Majority of the students are not aware of the service provided by the public relation activities of the institution.

b.Public relations activities of ESUT has led to industrial harmony this is evidenced by the fact that there lies not been major strike that lasted for a long time.

c.Public relations activities of ESUT also led to impact positively on students patronage of the institution.

Based on the above findings the researcher made the following recommendation that.

a.ESUT public relations department should be well fended to enable them acquire mere sophisticated equipments to improve public relations activities.

b.ESUT should up grade the quality of their service they provide by creating awareness so that all may know about them.

c.Public relations functions should be clearly defined to avoid confusion in the institution form this the researcher concluded that public relations is a potent tool for purchasing of goods and service ESUT must embrace it for the satisfaction of its numerous public.

TABLE OF CONTENT

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE

INTRODUCTION

Background of the study

Statement of the problem

Objective of the study

Research hypotheses

Significance of the study

Scope of the study

CHAPTER TWO

Literature review

CHAPTER THREE

Design of the study

Population of the study

Determination of sample size

Sample size for staff/ management

Sample size for student

Instrument and method of data collection

Questionnaires design

Method of data analysis

Administration of questionnaires

CHAPTER FOUR

Presentation and analysis of data

Test of hypothesis

CHAPTER FIVE

Summary of findings

Recommendations

Conclusion

Bibliography

Appendix

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THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES (A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT) ENUGU)

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