THE EFFECTS OF AN EFFECTIVE ADVERTISING PROGRAMME ON A COMPANY’S SALES VOLUME (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC, ILORIN)

ABSTRACT 

This research work will be based on the effects of an effective advertising programme on a company’s sale volume, a case study of Nigeria bottling Company Plc, Ilorin.

Advertising is the process of informing the target market level about the existence goods and services and the process persuading them to buy or use the product or service. It effects on the attainment of the required volumes of sales cannot be underestimated: for the purpose of simplicity the whole project will consists of five chapters as follows.

Chapter one will contain introduction, historical background of the case, statement of the problem, objectives of the study, significance of the study, scope of the study, limitations and constraint, definition of some keys terms.

Chapter two of the project contains the literature view.

Chapter three of the project contains research methodology, research approaches, sources of data, data collection, instruments, research population and sample size, sampling procedure employed and method of data analysis.

Chapter four will highlight data presentation and analysis.

Chapter five will focus on summary of findings, conclusion, recommendation, references and appendix. 

TABLE OF CONTENTS

TITLE PAGE I

CERTIFICATION II

DEDICATION III

PROPOSAL VII

TABLE OF CONTENTS VIII

CHAPTER ONE

1.0 Introduction 1

1.1 Historical background of the case study 2 

1.2 Statement of the Problems 4

1.3 Aims and Objectives of the Study 5

1.4 Significance of the Study 5

1.5 Scope of the Study 6

1.6 Limitations and Constraints 6

1.7 Definition of Terms 7

CHAPTER TWO

2.0 The Review of Related Literature 8

2.1 Evolution of advertisement in Nigeria 9

2.2 Objectives of the advertisement 10

2.3 The advertising agency 12

2.4 Controlling factors 13

2.5 Advertisement media 14

2.6 Types of advertisement 17

2.7 Effects of Advertisement 17

2.8 Economic impacts of advertisement 18

on product and economy

2.9 General problems of advertisement 19

CHAPTER THREE

3.0 Research Methodology 21

3.1 Research Approaches/design 21

3.2 Sources of Data 21 

3.3 Data collection instrument 22

3.4 Research Population and Sample Size 23

3.5 Sampling Procedure Employed 23

3.6 Method of Data Analysis 24

CHAPTER FOUR

4.0 Data Presentation and Analysis 25

CHAPTER FIVE

5.0 Introductions 30

5.1 Summary and Findings 30

5.2 Conclusion 31

5.3 Recommendations 32 

References 34

Appendix 37