Before placing an advert in the mass media, both a client and the agency have to determine the objective of the advertising campaign. It may be traditionalist in nature; in that they relate to products sale. For instance, building images, spreading news about the product, adding value to the product and comparing the product with its competition. Non traditional objectives on the other hand, may be based on public opinion or government Jo!icy (at times as editorial ads); rectifying inaccurate impressions caused by earlier ads as well., Jromoting the public interests. This is as accomplished public service announcements. (PSA) [ruth lies that ads should not lie but however, in reality, this may be not the case. Note that, it's rery hard to tell whether advertisers are telling the truth, or for that matter, what the word truth neans in the context of an advert. )rug usage in the society ranges from social drinking to hard narcotics like opium, heroin and 10rphine. A narcotic in simple terms is a sleep inducing drug. mother criticism is that ads treat children as consumer trainees at a time when they should be ~arning some of the higher values of life. (Rodman, 2006)
, K (2021). The Imp Act Of Advertising On Drug Abuse Kimulot Division, Kimulot Location, Konoin District In Kenya A Case Study: Kimulot. Afribary. Retrieved from https://tracking.afribary.com/works/the-imp-act-of-advertising-on-drug-abuse-kimulot-division-kimulot-location-konoin-district-in-kenya-a-case-study-kimulot
, KOSKEIKIPKIRUIBERNARD "The Imp Act Of Advertising On Drug Abuse Kimulot Division, Kimulot Location, Konoin District In Kenya A Case Study: Kimulot" Afribary. Afribary, 12 Jun. 2021, https://tracking.afribary.com/works/the-imp-act-of-advertising-on-drug-abuse-kimulot-division-kimulot-location-konoin-district-in-kenya-a-case-study-kimulot. Accessed 22 Dec. 2024.
, KOSKEIKIPKIRUIBERNARD . "The Imp Act Of Advertising On Drug Abuse Kimulot Division, Kimulot Location, Konoin District In Kenya A Case Study: Kimulot". Afribary, Afribary, 12 Jun. 2021. Web. 22 Dec. 2024. < https://tracking.afribary.com/works/the-imp-act-of-advertising-on-drug-abuse-kimulot-division-kimulot-location-konoin-district-in-kenya-a-case-study-kimulot >.
, KOSKEIKIPKIRUIBERNARD . "The Imp Act Of Advertising On Drug Abuse Kimulot Division, Kimulot Location, Konoin District In Kenya A Case Study: Kimulot" Afribary (2021). Accessed December 22, 2024. https://tracking.afribary.com/works/the-imp-act-of-advertising-on-drug-abuse-kimulot-division-kimulot-location-konoin-district-in-kenya-a-case-study-kimulot