THE IMPACT OF ADVERTISING IN A CORPORATE ORGANIZATION A CASE STUDY OF FIRST BANK OF NIGERIA PLC

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ABSTRACT

The purpose of this study is to X-ray the uses of advertising in a corporate Organization in its areas of operation which mainly publics. But as a result of some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study.

Chapter one contains a general discussion on background study of first Bank of Nigeria PLC and Advertising.

The second chapter treats the literature reviews as it relates to advertising and corporate Organization .

Chapter three deals with the research methodology and research design of the study, the method used and techniques of analyzing the questionnaires.

The data got from the research survey were analyzed and interpreted. Also, similar questionnaires were compared.

Finally, notes, the summary of findings, recommendations and conclusions, even bibliography made by the researchers are all in chapter five.

TABLE OF CONTENTS

COVER PAGE

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

CHAPTER ONE

INTRODUCTION

1.1BACKGROUND OF THE STUDY

1.2STATEMENT OF RESEARCH PROBLEM

1.3OBJECTIVE OF THE STUDY

1.4SIGNIFICANCE OF THE STUDY

1.5RESEARCH QUESTIONS

1.6RESEARCH HYPOTHESIS

1.7DEFINITION OF TERMS

1.8ASSUMPTION

1.9LIMITATIONS OF THE STUDY

CHAPTER TWO

LITERATURE REVIEW

REFERENCES

CHAPTER THREE

3.1RESEARCH METHODOLOGY

3.2RESEARCH DESIGN

3.3RESEARCH SAMPLE

3.4MEASURING INSTRUMENT

3.5DATA COLLECTION

3.6DATA ANALYSIS

CHAPTER FOUR

4.1PRESENTATION AND ANALYSIS

4.2TEST OF HYPOTHESIS

CHAPTER FIVE

5.1NOTES

5.2SUMMARY OF FINDINGS

5.3CONCLUSIONS

5.4RECOMMENDATIONS

BIBLIOGRAPHY

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THE IMPACT OF ADVERTISING IN A CORPORATE ORGANIZATION A CASE STUDY OF FIRST BANK OF NIGERIA PLC

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