THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE IN ENUGU METROPOLIS

ABSTRACT
Variation in size and sex of respondent place of residence of respondent most preferred medium of communication occupation of respondents interest in telecommunication.  Telecom firms patronize by respondents period of operating an account with the firms types of accounts operated respondents rating of the present performance of the telecom firms.
Means of communication used frequently by telecom firms to reach customers.   Suggestion by respondents on what means of communication is most effective.
Necessity of marketing telephone services marketing of phone services increase sales and project indispensability fr marketing as success in telephone organization. Factors influencing marketing tools and techniques used in the telecom firms.
Impact of marketing on phone service firms methods of improving service.
TABLE OF CONTENTS
Title pageii
Certificationiii
Dedicationiv
Acknowledgementv
List of table and figuresvi
Table of contentvii
CHAPTER ONE:
Introduction1
1.1Background of study1
1.2Statement of the problem2
1.3Objectives of the study4
1.4Significance of the study5
1.6Scope of the study5
1.6Limitation of the study6
CHAPTER TWO
Literature Review7
2.1Marketing & marketing management9
2.2Why market telecommunication service11
2.3The impact of marketing in telecom industry18
CHAPTER THREE
Research design and methodology21
3.1Source of data21
3.2Survey instrument21
3.3Population of study22
3.4Questionnaire administration25
3.5Description of materials26
3.6Method of collection26
3.7Validity and reliability of research instrument30
3.8Limitations of the study30
CHAPTER FOUR
4.1Data presentation and analysis of data32
4.2Test of hypothesis49
4.3Test of hypothesis I50
4.4Test of hypothesis II56
CHAPTER FIVE:
Summary of finding and recommendation.60
5.1Summary61
5.2Recommendations63
5.3Conclusion65
Bibliography.66