THE IMPACT OF CONSUMERS' ATTITUDE ON INTERNET BANKING ADOPTION IN UGANDA: A CASE OF PRIDE MICRO FINANCE, KABALAGALABRANCH KAMPALA.

ABSTRACT

This study was carried out to assess the impact of consumers' attitude on internet banking

adoption in Uganda: A case of pride micro finance, Kabalagala branch Kampala. The stu'tly

objectively sought; to examine the relationship between consumer attitude and internet banking,

to examine why there is low internet banking adoption and to find out the different services

offered through internet banking. The study used a cross-sectional research design. Data was

collected using questionnaires. A simple random sampling design was used to select respondents

fi'om the clients and purposive sampling was used to select staff respondents. The study covered

100 respondents all had iriformation on internet banking. Data presentation was done using pie

charts and bar graphs showing frequencies and percentages. Data analysis was done using a

computer package of SPSS.The findings revealed that; establishing the effects of internet

banking on management peiformance was one of the major objectives of the study.

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