THE IMPACT OF SALES PROMOTION ON THE PURCHASING OF CONSUMER PRODUCT IN NIGERIA. (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PIE ABA).

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ABSTRACT

This research work is centered on the impact of Sales promotion on the purchasing of consumer products in Nigeria with particular reference to Unilever Nigeria plc, Apapa. The research is aimed at finding out if a sales promotion activity has positive impact on the sales of the company products to find out if the role of companies product. In an attempt to achieve the objectives states above research samples the opinion of the respondents gotten through convenience sampling procedure the data gotten were analyzed through simple percentage. After the analysis, the following findings were made.

1. That Unilever Nigeria plc adopts sales promotion

2. That the organization needs the media to research customers

3. That sales promotion has a positive effect on The profit of the firm.

Based on the findings above, the following recommendations were made

1. That the organization should intensify unitâ€™s soles promotional activities.

2. That the company should not neglect any promotion tool! activity because each of them has a part to plan in realizing the organization objectives.

3. The company should be innovative in nature meet up with the world modernization.

TABLE OF CONTENTS

Title page

Approval page

dedication

Acknowledgement

Abstract

CHAPTER ONE

1.0 Introduction

1.1 Background of the study

1.2 Statement of problem

1.3 Objective of the study

1.4 Research questions

1.5 Significance of the study

1.6 Scope of the study

1.7 Definition of terms

CHAPTER TWO

2.0 Literature review

2.1 Background information 4

2.2 Factors that contribute to the sales promotion

2.3 Sales promotion in Nigeria lever brother plc

2.4 Selecting the soles promotion tools

2.5 Developing the sales promotion programme

2.6 Pre- tasting the sales promotion programme

2.7 Implementing the sales promotion programme

2.8 Evaluating the soles promotion result

Reference

CHAPTER THREE

3.0 Research design and methodology

3.1 Area of coverage

3.2 Research design

3.3 Source of data

3.4 Population

3.5 determination of sample

3.6 Description of data analysis techniques

3.7 lImitation of the study

3.8 method of data analyses

CHAPTER FOUR

4.0 Data presentation

4.1 Analysis of research

CHAPTER FIVE

5.0 Summary of findings and recommendation

5.1 Summary of finding

5.2 Conclusions

5.3 Recommendations

Bibliography

Appendix

Questionnaire

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THE IMPACT OF SALES PROMOTION ON THE PURCHASING OF CONSUMER PRODUCT IN NIGERIA. (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PIE ABA).

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