The Importance of Marketing Strategy in Nigeria Banking Industry ( A Case Study of Guaranty Trust Bank)

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TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

Table of contents

CHAPTER ONE: INTRODUCTION

1.1 Background of the study

1.2 Statement of research problem

1.3 Objective and purpose of the study

1.4 Scope and limitation of the study

1.5 Research methodology

1.6 Significant of the study

1.7 Statement of the hypothesis

1.8 Organization of the study

CHAPTER TWO: LITERATURE REVIEW

2.1 Historical background

2.2 Comparative marketing strategies

2.3 Organization aim, gall and strategies

2.4 The major marketing strategy determinant

2.5 Selection of an effective marketing strategies

2.6 Impact of effective marketing strategy on banking industry

CHAPTER THREE: CASE STUDY AND METHODOLOGY

3.1 Brief history of the case study

3.2 Method of data collection

3.3 Population and samples

3.4 Sampling techniques

3.5 Method of data analysis

3.6 Procedure for processing collected data

3.7 Limitation of the method

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1 A brief introduction of the chapter

4.2 Presentation and analysis of data according to research question

4.3 Presentation and analysis of data according to test of hypothesis

4.4 Analysis of other data

CHAPTER FIVE: FINDINGS, SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 Summary of findings

5.2 Conclusion

5.3 Recommendations

Bibliography

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

In 1892 the first commercial bank was established in Nigeria when the Africa banking corporation established a branch in Lagos later, branches of other expatiate banking business called the bank of British west African and Barclays were established. Nigeria started to run indigenous bank in 1928. when the first indigenous bank was establish in Lagos. In the early stage of Nigeria indigenous banking system, nearly all the banks established met a sudden death as “ the collapsed within a very short period of time due to mismanagement and inexperience.

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The Importance of Marketing Strategy in Nigeria Banking Industry ( A Case Study of Guaranty Trust Bank)

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