The Influence Of Strategic Planning On Organisational Productivity In The Manaufacturing Industry (A Case Study Of Nigerian Breweries Plc)

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ABSTRACT

This study addresses the issue of strategic planning in organization, with special focus on how strategic planning affects productivity level. Productivity is of great concern to all organization. Modern manager however, now operate in a dynamic business environment. To survive in this ever dynamic environment, managers need to do a lot of planning. Thus, function of planning is the most basic of al management functions. The study was carried out in the Breweries industry. A sample of 51 respondents was randomly selected form this industry. Data was collected with the use of structured questionnaires. The hypotheses for the study were tested with the use of chi-square statistical package.

In all, findings show that strategic planning and productivity index are positively related with all the variables examined. This findings paved way for the recommendation made in the concluding chapter of the study.

TABLE OF CONTENT

PAGES

Title page i

Certification ii

Dedication iii

Acknowledgement iv

Abstract v

CHAPTER ONE: INTRODUCTION

1.0 Introduction 1

1.1Problem definition 1

1.2 Purpose of study2

1.3Research questions 2

1.4Research hypothesis2

1.5Significance of the study 3

1.6Definition of terms3

CHAPTER TWO: LITERATURE REVIEW

2.0Preamble 7

2.1 Nature and concept of planning 8

2.2 Steps in the strategic planning process 15

2.3 Responsibilities in strategic planning 22

2.4 Planning Horizons

2.5Planning approaches

2.6The importance of strategic planning

2.7Criteria for planning effectiveness

2.8Steps in planning

2.9Formulation of strategy

2.10Modes of strategy

2.11Approaches to Strategy

2.12Levels of strategy

2.13Common problems in strategic planning

2.14Planning circle in an organization

2.15Types of plans

2.16Problems of strategic planning in Nigeria

CHAPTER THREE: RESEARCH METHODOLOGY

3.0Introduction 29

3.1 Population of the study29

3.2Nature and sources of data 31

3.3 Data collection procedure 31

3.4Method of data analysis

3.5Limitation and constraints

CHAPTER FOUR: DATA ANALYSIS AND PRESENTATION

4.0 Introduction 32

4.1 Respondent’s characteristics 32

4.2 Hypotheses testing 39

4.3Level of significance

CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

5.0Introduction 42

5.1Summary of Findings42

5.2Conclusion44

5.3 Recommendations 45

5.4Further research direction 47

Bibliography48

Questionnaire50

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The Influence Of Strategic Planning On Organisational Productivity In The Manaufacturing Industry (A Case Study Of Nigerian Breweries Plc)

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