The Influence Of Technology On Organizational Strategy And Performance: A Case Of Winmat Publishers Limited

ABSTRACT This research looked to decide the degree of utilization of technology and its influence on performance and organizational strategy at Winmat Publishers Limited which is an educational publishing institution. In achieving a descriptive survey, the objectives of the study were utilized. Again, ―the collection of primary data was done through the use of questionnaire‖. The study‘s targeted population contained the whole Winmat Publishers Limited Head office staff which is 108 permanent employees. The total number of questionnaire distributed for this research were 108 out of which ninety (90) were retrieved from the respondents. This represents 83% of the respondents out of the targeted sample of 108 in the organisation. All the 90 questionnaire retrieved were completed and valid with the end goal of this examination. In view of this, the study‘s findings indicated that Winmat Publishers Limited had received and utilized IT to an enormous degree and that IT had a positive effect on execution. Further, the study‘s findings revealed that ―there is a positive relationship between information technology use and organizational performance‖. More importantly, the study recommended that organizations particularly publishing companies must endeavor to grasp IT apparatuses and benefits to have focused edge and improve administration conveyance to clients in order to accomplish higher proficiency, dependability and control in the association. Additionally, the study recommended that further studies be carried out in different associations in order to see whether there are some other components with regards to ―the effect of information technology on organisational performance‖ especially within the publishing industry in Ghana.