The Marketing Implication of Privatization of Government Parastatals (A Case Study of African Petroleum)

TABLE OF CONTENTS

TITLE PAGEi

CERTIFICATIONii

DEDICATIONiii

ACKNOWLEDGEMENTSiv

TABLE OF CONTENTSvi

CHAPTER ONE

1.0Introduction1

1.1Background History of Privatization 3

1.1Statement of problem of the Study5

1.2Aims and Objectives of the Study5

1.3Significance of the Study6

1.4Scope of the Study7

1.5Limitations of the Study7

1.6Definition of Key Terms8

CHAPTER TWO : Literature Review

2.1 Marketing Concept and Definition9

2.2 Petroleum Marketing Defined 16

2.3 Pricing Policies and Strategy of Petroleum18

2.4 Channel of Distribution of Petroleum Product 25

2.5 Implication of Privatization of Marketing of Petroleum Product36

2.6 Advantage and Disadvantage of Privatization of Petroleum Product38

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Research Design40

3.2 Population of the Study 40

3.3 Sampling Technique41

3.4 Data Collection Method 41

3.5 Method of Data Analysis42

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1 Brief History of African Petroleum43

4.2 Data Presentation 46

4.3 Analysis of Data54

4.4Discussion of Findings66

CHAPTER FIVE

5.1Summary of Findings 68

5.2Conclusions69

5.3Recommendations71

REFERENCES74

APPENDIX75

QUESTIONNAIRE76

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