ABSTRACT
New products are developed in the Banking industry to meet the ever-growing needs of customers.
In this research work, the research choose four of the products, measured the extend to which they have been able to satisfy the customers. The products selected are SMALL CARD, INTERNATIONAL MONEY TRANSFER, EDUCATIONAL SCHEME AND INTEGRATED BANKING NETWORK TRANSACTION.
Data collected through questionnaire are presented in tabular form and percentages and pie chart are needed to analyze them. The research work revealed that the product has been able to satisfy the customer to a very high level. It was also discovered that customers patronize product which involves fund transfer and the most prominent reason for their patronize is based on the convenience. The introduction of the product has improved the profitability of the bank.
TABLE OF CONTENT PAGES
TITLE PAGE:………………………………………………………..i
APPROVAL PAGE:………………………………………………….ii
DEDICATION:………………………………………………………...iii
ACKNOWLEDGEMENT:………………………………………………iv-v
PROPOSAL:……………………………………………………………….vi
TABLE OF CONTENT:…………………………………………………….vii
CHAPTER ONE
1.0 INTRODUCTION:………………………………………………………..1
1.1 BACKGROUND OF THE STUDY:……………………………………1
1.2 STATEMENT OF THE PROBLEM AND OBJECTIVE OF THE STUDY:……………………………………………………………………….2
1.3 SIGNIFICANT OF THE STUDY:………………………………………2
1.4 SCOPE AND LIMITATION OF THE STUDY:…………………………3
1.5 DEFINITION OF TERMS:……………………………………………….3
REFERENCE:………………………………………………………………5
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1 DEFINITION OF SMALL SCALE BUSINESS……………………6
2.2 FEATURES OF SMALL SCALE BUSINESS………………………6
2.3 FUNCTION OF COMMERCIAL BANK TO THE SMALL SCALE BUSINESS…………………………………………………………………7
2.4 PROBLEM OF SMALL SCALE BUSINESS…………………………..9
2.5 THE ROLE OF SMALL SCALE BUSINESS IN THE NIGERIA ECONOMY…………………………………………………………………12
REFERENCE………………………………………………………………..14
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 RESEARCH DESIGN……………………………………………15
3.2 LOCATION OF DATA……………………………………………15
3.3 SOURCES OF DATA……………………………………………….15
CHAPTER FOUR
FINDINGS………………………………………………………………….16
REFERENCE………………………………………………………………..18
CHAPTER FIVE
CONCLUSION AND RECOMMENDATION…………………………….19
BIBLIOGRAPHY…………………………………………………………21