The Role of Entrepreneurial Orientation in Stimulating Corporate Entrepreneurship

This research paper focuses on Corporate Entrepreneurship, its nature and identification through studying its definition, attributes and impact on a company. The researcher explores research papers, investigation studies, interviews and fundamental books to discover the relationship between entrepreneurial behaviour and business success. The paper presents a literature overview and is structured in order to provide answer to key questions such as: (1) the nature of corporate entrepreneurship, its attributes and relationships with the organizational structure; (2) entrepreneurial systems design and management; (3) creating entrepreneurial activities within an existing company; (4) leadership in a corporate entrepreneurship. The new style of business behavior has been developed and successfully adopted – Entrepreneurship. To find, accumulate and sustain a competitive advantage is a major goal for a business in the competitive economic environment. An entrepreneurial mindset is a vital requirement to gain a business success. The past twenty-five years have produced a pool of research papers, investigation studies and fundamental books on corporate entrepreneurship. The history, the nature and various impacts of the Entrepreneurship have been discussed and argued by many researchers as well as experienced business leaders. Current paper is focused on the role of entrepreneurship in stimulating corporate entrepreneurship.

TABLE OF CONTENT

Abstract       -        -        -       -     -        -           ii

1.1 Introduction              -        -        -           -        1

1.2 Objective of the study         -        -        -               3

2.1 Empirical Review of the study                           -        3

2.2       Conceptual framework of the study    -        -           5

2.2.1   The nature of corporate entrepreneurship   -                 5

2.2.2   Entrepreneurship     -           -           -              6

2.2.3   Attributes of Highly Entrepreneurial Firms               7

2.3     Corporate Entrepreneurship and Organizational Type        7

2.4     Structuring the Company for Entrepreneurship through Entrepreneurship

Orientation                  -         -  -  -        -                  8

2.5    Creation of Innovative Culture    -           -                 9

2.6    The Role of Leadership in Corporate Entrepreneurship           10

2.7     Intrapreneurship               -           -           -           11

2.8     Corporate Entrepreneurship and its Importance in Large

Companies 12

2.9       Why should established organizations consider corporate entrepreneurship? 14

2.10    Setting up the corporate entrepreneurship environment    14       

SUMMARY   -           -           -           -           -           -          15

References    -           -           -           -         16-18

Tables

Table 1: Types of Organization     -           -                  -           7