The Role Of Magazines In Promoting Tourism In Tanzania. Case Study: Tantravel magazine Arusha, Tanzania

ABSTRACT

This research is about the role of magazines in promoting Tourism in Tanzania taking case

study of tantravel, arusha as a study area.

The general objective of this study was to determine whether magazines have any influence

towards tourism development. While specific objectives of this study were to find out

whether there is relationship between magazines and tourists both local and foreign, and to

suggest possible measure that may be taken to improve magazines or tourism development

approaches.

The study has revealed that magazines have not contributed enough to the tourisms

development for both local and international tourists. Therefore the study had suggested

positive measure that can help to develop tourisms in Tanzania. Study suggested that

magazines should be distributed equally within the country so that everyone can access

them, also Government should make sure that come with magazines that could help local

tourists to understand the attractions available in their country by using Swahili language

and other media such as radio and television since some of the citizens according to

research had revealed that they don't know how to read and write.

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