TABLE OF CONTENTS
Supervised and approved ................................................................................ i
Declaration ..................................................................................................... ii
Dedication ...................................................................................................... iii
Acknowledgen1ent. ....................................................................................... iv
Preface ........................................................................................................... V
Table of contents ........................................................................................... vi
List of tables and figures ............................................................................... vii
CHAPTER ONE:
1.0 Introduction ...................................................................................... I
I. I Back Ground ...................................................................................... l
1.2 Research Proble1n .............................................................................. 3
l .3 General Purpose ................................................................................... 3
1.4 Specific Objectives .............................................................................. 3
1.5 Hypothesis ........................................................................................... 4
1.6 Significance of the study ................................................................... 4
1.7 Scope of the study ............................................................................... 4
CHAPTER TWO
LITERATURE REVIEW
2.0 Introduction ......................................................................................... 5
2.1 What is communication ...................................................................... 5
2.2 What are the mass media ................................................................... 6
2.3 Poverty in Uganda ............................................................................. 6
2.4 Media in Uganda ................................................................................ 8
2.4. l News papers ..................................................................................... 9
2.4.2 Radio ................................................................................................ l 0
2.4.3 Television ......................................................................................... 11
2.4.4 Filn1s ................................................................................................ 11
2.5 Functions of mass media .................................................................... I 2
2.6 Rural poverty ....................................................................................... 13
2.7 Poverty alleviation ............................................................................... 13
CHAPTER THREE
METHODOLOGY
3.0 Introduction ........................................................................................... 15
3. I Research design .................................................................................... 15
Data source ............................................................................................ 15
.'")' .'" .)' Sain pie selection .................................................................................... 15
3.4 Areas and population of the study .......................................................... 16
3.5 Data collection ........................................................................................ 16
3.5.1 Instru1nentation .................................................................................. 16
3.5.2 Procedure of data collection ............................................................... 17
3.5.3 Data analysis ....................................................................................... 17
3.6 Problems encountered ........................................................................... 17
CHAPTER FOUR
4.0 Analysis of findings ............................................................................... 18
4.1 Role played by media in rural poverty alleviation ................................. 18
4.2 Reasons why rural people are the major victims of poverty .................. I 9
4.2.1 Lack of facilities .................................................................................. 20
4.2.2 Difficulty in identifying viable projects and business priorities .......... 21
4.2.3 Exploitation of rural peasants by the urban business and middle
Men ...................................................................................................... 23
4.2.4 Insufficient serious time use ................................................................ 23
4.2.5 Lack of trust, adequate cooperation and coordination ........................ 23
4.2.6 Lack of capital markets ....................................................................... 23
4.2.7 Not participating in developmental projects ........................................ 24
4.3 Ntenjeru county ....................................................................................... 24
4.4 The role of developmental agencies (NGOs) in rural poverty
Alleviation ............................................................................................... 25
4.4.1 Government has come in to fight poverty directly ............................... 25
4.4.2 The Uganda women's finance trust (UWFT)(U-TRUST ................... 25
4.4.3 NAADS ............................................................................................... 27
4.5 The role of radio ..................................................................................... 28
4.5.1 Copies of newspapers received in Kayunga district.. ........................... 30
CHAPTER FIVE
5.0 Conclusion and Recommendations ............................................................. 31
5.1 Conclusion ................................................................................................ 31
5.2 Recommendations .................................................................. 32
ELIZABETH, N (2021). The Role Of Media In Alleviation Of Rural Poverty A Case Study Of Ntenjeru County Ka Yun Ga District. Afribary. Retrieved from https://tracking.afribary.com/works/the-role-of-media-in-alleviation-of-rural-poverty-a-case-study-of-ntenjeru-county-ka-yun-ga-district
ELIZABETH, NAMAYANJA "The Role Of Media In Alleviation Of Rural Poverty A Case Study Of Ntenjeru County Ka Yun Ga District" Afribary. Afribary, 12 Jun. 2021, https://tracking.afribary.com/works/the-role-of-media-in-alleviation-of-rural-poverty-a-case-study-of-ntenjeru-county-ka-yun-ga-district. Accessed 10 Nov. 2024.
ELIZABETH, NAMAYANJA . "The Role Of Media In Alleviation Of Rural Poverty A Case Study Of Ntenjeru County Ka Yun Ga District". Afribary, Afribary, 12 Jun. 2021. Web. 10 Nov. 2024. < https://tracking.afribary.com/works/the-role-of-media-in-alleviation-of-rural-poverty-a-case-study-of-ntenjeru-county-ka-yun-ga-district >.
ELIZABETH, NAMAYANJA . "The Role Of Media In Alleviation Of Rural Poverty A Case Study Of Ntenjeru County Ka Yun Ga District" Afribary (2021). Accessed November 10, 2024. https://tracking.afribary.com/works/the-role-of-media-in-alleviation-of-rural-poverty-a-case-study-of-ntenjeru-county-ka-yun-ga-district