The Role Of Networks In Information Dissemination In Tanzania: The Case Of Selected Communities In Morogoro Region

ABSTRACT 

The study on the role of farmers’ networks in information dissemination in Tanzania was carried out in Mgeta Division in Mvomero District. Interest in this study was prompted by the recognition that farmers’ networking was used as the best tool for communication compared to conventional assumptions of extension communication which was blamed to be the cause of low adoption and diffusion of extension messages. But the extent to which information concerning agricultural innovations is effectively passed among farmers within local networks is unknown. Hence it was necessary to test this assumption under Morogoro conditions. The study examined the sources of agricultural information among network members, awareness of agricultural messages received in local networks, individual perceptions on the role of networks in information dissemination, effectiveness of networks in facilitating communication of information and factors affecting information dissemination within networks. Population of the study consisted of 80 farmers from farmers’ groups and seven MVIWATA promoters. Structured questionnaire was used to collect relevant information from the respondents. A checklist was also utilized to collect information from key informants. The data were then analysed statistically to obtain frequency distribution and percentages. Generally, this study revealed that contact farmers were frequently visiting each other on an average of three days per week in order to exchange information and share experiences concerning agricultural knowledge on crops they are cultivating. These interactions were done within individuals, groups and networks. In order to increase effectiveness in disseminating information concerning innovations as it is passed from one farmer to another through the local network, it is recommended that MVIWATA in collaboration with UMADEP and other stakeholders like Mvomero District Council should make efforts in training group members and other farmers on how to effectively pass information concerning 2 innovations from one farmer to another.