THE ROLE OF SALES MANAGEMENT IN ACHIEVING PROFIT OBJECTIVES OF FIRMS IN NIGERIA (A CASE STUDY OF EMENITE LIMITED)

Overview
Cite Work

ABSTRACT

This research work is a very crucial study for the entire Nigeria and to the EMENITE LIMITED in particular. The study was motivated by the necessity to ascertain the role of sales management in achieving profit objectives of firms in Nigeria especially Emenite Limited.

It is aimed at identifying the extent of satisfaction their customers derive in the management of their sales and to give recommendation which will lead to the solution to the problems if any exist.

Data collected from the company was analyzed using tables, frequencies, percentages and standard deviation where necessary to enable the reader make a long lasting satisfaction as a result of reading the manuscript.

Based to the hypothesis formulated, the researcher studied the senior and junior staff of the company who are relevant to the study.

Statistical formular were adopted to determine the sample size and also test the hypothesis formulated.

However, after a critical analysis of the data collected through questionnaire and oral interviews, it was discovered that sales management is the best method of positioning the companyâ€™s product in the market.

TABLE OF CONTENT

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

TABLE OF CONTENT

CHAPTER ONE

1.1 INTRODUCTION

1.2 STATEMENT OF THE PROBLEMS

1.3 OBJECTIVES OF THE STUDY

1.4 SIGNIFICANT OF THE STUDY

1.5 SCOPE OF THE STUDY

1.6 HYPOTHESIS

1.7 DEFINITION OF THE TERMS

CHAPTER TWO

LITERATURE REVIEW

2.1 MEANING OF SALES MANAGEMENT

2.2 THE ROLE OF SALE MANAGEMENT TO ORGANISATION

2.3 IMPORTANCE OF SALES MANAGEMENT TO ORGANIZATION

2.4 MANAGEMENT OF SALE OPERATIONS

2.5 PERFORMANCE EVALUATION OF SALE FORCES

2.6 BRIEF HISTORY OF THE COMPANY/PROFILE

CHAPTER THREE

3.1 DESIGN OF THE STUDY

3.2 SOURCE OF DATA COLLECTION

3.3 POPULATION OF THE STUDY

3.4 DETERMINATION OF SAMPLE SIZE AND ITâ€™S SELECTION

3.5 LIMITATION OF THE STUDY

CHAPTER FOUR

4.1 PRESENTATION AND ANALYSIS OF DATA

4.2 HYPOTHESIS AND ITâ€™S TEST

CHAPTER FIVE

5.1 SUMMARY, RECOMMENDATION AND CONCLUSION

5.2 SUMMARY OF FINDINGS

5.3 RECOMMENDATIONS

5.4 CONCLUSION

BIBLIOGRAPHY

APPENDIX

Read Download

THE ROLE OF SALES MANAGEMENT IN ACHIEVING PROFIT OBJECTIVES OF FIRMS IN NIGERIA (A CASE STUDY OF EMENITE LIMITED)

Related Works