The Role Of The Broadcast Media In Aids Awareness Campaign Among The Youth In Uganda

TABLE OF CONTENTS

Declaration .................................................................................. . Dedication .................................................................................... 11 Acknowledgement.......................................................................... 111 Table of Contents........................................................................... 1v CHAPTER ONE ................................................................................... 1 INTRODUCTION ................................................................................ 1 1.0 INTRODUCTION ........................................................................... 1 I.I BACKGROUND ............................................................................... 2 1.2 STATEMENT OF THE PROBLEM ................................................ 3 1.3 OBJECTIVES OF THE STUDY ...................................................... 4 1.4 RESEARCH QUESTIONS ............................................................... 4 1.5 SCOPE OF THE STUDY ............................................................... 5 1.6 SIGNIFICANCE ................................................................................ 5 I. 7 HYPOTHESIS .................................................................................... 6 1.7.1 YOUTHS .................................................................................. 6 1.7.2 BROADCAST MEDIA ................................................................. 6 1.8 DEFINITION OF KEY CONCEPTS ....................................... 7 CHAPTER TWO .............................................................................. 8 LITERATURE REVIEW ........................................................................... 8 2. 0 LITERATURE REVIEW .................................................................. 8 2.1.0 HIV/AIDS PROGRAMMES IN THE BROADCAST MEDIA IN UGANDA ................................................................................. 15 2.1.1 HIV/AIDS PROGRAMMES ON RADIO ............................. 15 2.1.2 HIV/AIDS PROGRAMMES ON TELEVISION .................... 16 CHAPTER TI-IREE ................................................................................. 17 METHODOLOGY .................................................................................. 17 3.0 INTRODUCTION .......................................................................... 17 3.1 RESEARCH DESIGN ..................................................................... 17 3.2 STUDY AREA ........................................................................................................................... 17 3.3.0SAMPLE SfZE AND SELECTION PROCEDURE .................................................................. 17 3.3.1 METHODS OF SAMPLING .............................................................................................. 17 3.3.1 FOCUS GROUPS ............................................................................................................... 18 3.4.0DATA COLLECTION RESEARCH INSTRUMENTS ............................................................. 18 3.4.1 QUESTIONNAfRES .......................................................................................................... 18 3.4.2 INTERVIEWS .................................................................................................................... 19 3.4.3 LIBRARY AND DOCUMENTS ....................................................................................... 20 3.4.4 OBSERVATION ................................................................................................................ 20 3.5 DATA PROCESSING AND ANAL YSIS .................................................................................. 21 3.6 LIMITATIONS OF STUDY ...................................................................................................... 21 CI·IAPTER FOUR ............................................................................................................................. 22 RECOMMENDATIONS AND CONCLUSION ............................................................................ 22 4.0 RECOMMENDATIONS AND CONCLUSION ...................................................................... 22 ./. I MEASURES FOR PREVENTION OF AIDS THROUGH THE BROADCAST MEDIA ....... 22 4.2 CONCLUSION ....................................................................................................................... 24