ABSTRACT
The research topic was chosen because the media do not believe that preserving culture is part
and parcel of the media and can enhance people’s understanding of culture and its values.
The research examined the role played by the broadcast media in preserving culture in Uganda.
This is because cultural values had deteriorated and WBS a luganda speaking station was chosen
because it that covers almost the biggest percentage of the country.
Specific objectives were used to examine the role played by the media in preserving culture, to
establish how the media preserves culture in Ugandan, to find out the challenges faced by the
media in preserving culture in Uganda and to find out the effects of international media on local
culture.
The data was collected, analyzed and presented in tabular form showing the percentage and
frequencies based on the analyzed information. This provided a clear meaning and therefore easy
understanding of the data presented.
Summaries and conclusions were made. If the measures given are put in place, the broadcast
media will hugely improve and highly preserve culture in the country.
PHILLY, S (2021). The Role Of The Broadcast Media In Preserving Culture: A Case Study Of Wbs Television. Afribary. Retrieved from https://tracking.afribary.com/works/the-role-of-the-broadcast-media-in-preserving-culture-a-case-study-of-wbs-television
PHILLY, SEBOWA "The Role Of The Broadcast Media In Preserving Culture: A Case Study Of Wbs Television" Afribary. Afribary, 04 Jun. 2021, https://tracking.afribary.com/works/the-role-of-the-broadcast-media-in-preserving-culture-a-case-study-of-wbs-television. Accessed 24 Nov. 2024.
PHILLY, SEBOWA . "The Role Of The Broadcast Media In Preserving Culture: A Case Study Of Wbs Television". Afribary, Afribary, 04 Jun. 2021. Web. 24 Nov. 2024. < https://tracking.afribary.com/works/the-role-of-the-broadcast-media-in-preserving-culture-a-case-study-of-wbs-television >.
PHILLY, SEBOWA . "The Role Of The Broadcast Media In Preserving Culture: A Case Study Of Wbs Television" Afribary (2021). Accessed November 24, 2024. https://tracking.afribary.com/works/the-role-of-the-broadcast-media-in-preserving-culture-a-case-study-of-wbs-television