THE ROLE OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST HIV/AIDS IN NIGERIA (A CASE STUDY OF NTA ILORIN)

ABSTRACT

The aim of this study is to ascertain the role of Broadcast media, particularly the television medium, in educating the public of human immune deficiency virus/acquired immune deficiency syndrome (HIV/AID) as well as caring for the HIV infected person in Kwara state Nigeria using NTA as a medium for case study. It seeks to find out whether the television has been able to really round government support for the containment of HIV/AIDS. Random selection method was adopted and questionnaires were distributed to the participant of these questionnaire were analyzed using simple frequency table and percentages. The result show that television, as a medium of mass communication has been able to raise awareness on HIV/AIDS through its various programme, which are geared towards enlightening people about HIV/AIDS or helping the infected person to live positively.

Intriguingly and curiously, it was also found that this awareness does not reflect in the attitude of people in terms of risky sexual behaviour as HIV/AIDS infection is still on the increase in the states. Thus, this paper recommends that television progrmame should explore avenues of rallying stakeholders in the fight against HIV/AIDS.

TABLE OF CONTENTS

Title page i

Certification ii

Dedication iii

Acknowledgement iv

Abstract v

Table of content vi

CHAPTER ONE

1.0 Introduction

1.1 Background of the study

1.2 Statement of problem

1.3 Objective of the study

1.4 Significance of the study

1.5 Research questions

1.6 Research hypothesis

1.7 Definition of terms

1.8 Assumption of terms

1.9 Assumption

1.10 Scope & limitation of the study

CHAPTER TWO

2.0 Literature review

2.1 The review

2.2 The media campaign against aids

2.3 Assessment of the media effect

2.4 Summary of the literature review

CHAPTER THREE

3.0 Research Methodology

3.1 Research  methodology

3.2 Research  method

3.3 Research  design

3.4 Research  sample

3.5 Measuring instrument

3.6 Data  collection

3.7 Method  of  data  analysis

3.8 Expected result

CHAPTER FOUR

4.0 Data presentation and analysis

4.1 Data   Analysis

4.2 Analysis of research

CHAPTER FIVE

5.0 Summary, Conclusion, Implication 

and Recommendation

5.1 Summary

5.2 Conclusion

5.3 Implication of findings

5.4 Recommendation

Reference

Bibliography