THE ROLE OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST HIV/AIDS IN NIGERIA

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ABSTRACT

The aim of this study is to ascertain the role of Mass media in the campaign against HIV/AIDS in Nigeria. Factors such as media campaigns, AIDS campaign messages, sexual behaviour and the extent in which the campaigns structures the masses were posed to establish their relative influence on the entire masses toward HIV/AIDS.

An empirical survey diligently conducted from 82 Division Barracks, Federal secretariat complex and the Mass communication students IMT. Enugu HND finals. Data were analysed to determine the effect on the mass media campaign against AIDS.

The findings show that media campaigns have been observed to be the quickest means of eradicating the AIDS menace, as well as restructure the attitude of the masses through the use of condoms stickling to one partner and avoiding casual sex.

TABLE OF CONTENTS

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

CHAPTER ONE

INTRODUCTION

1.1BACKGROUND OF THE STUDY

1.2STATEMENT OF PROBLEM

1.3OBJECTIVE OF THE STUDY

1.4SIGNIFICANCE OF THE STUDY

1.5RESEARCH QUESTIONS

1.6RESEARCH HYPOTHESIS

1.7DEFINITION OF TERMS

1.8ASSUMPTION OF TERMS

1.9ASSUMPTION

1.10SCOPE & LIMITATION OF THE STUDY

CHAPTER TWO

LITERATURE REVIEW

2.1THE REVIEW

2.2THE MEDIA CAMPAIGN AGAINST AIDS

2.3ASSESSMENT OF THE MEDIA EFFECT

2.4SUMMARY OF THE LITERATURE REVIEW

CHAPTER THREE

RESEARCH METHODOLOGY

3.1RESEARCH METHODOLOGY

3.2RESEARCH METHOD

3.3RESEARCH DESIGN

3.4RESEARCH SAMPLE

3.5MEASURING INSTRUMENT

3.6DATA COLLECTION

3.7METHOD OF DATA ANALYSIS

3.8EXPECTED RESULT

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1DATA ANALYSIS

4.2ANALYSIS OF RESEARCH

CHAPTER FIVE

SUMMARY, CONCLUSION, IMPLICATION & RECOMMENDATION

5.1SUMMARY

5.2CONCLUSION

5.3IMPLICATION OF FINDINGS

5.4RECOMMENDATION

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THE ROLE OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST HIV/AIDS IN NIGERIA

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